... Access Insights Already a Gartner client? CMOs struggle to navigate brand‑health tracking as fragmented providers, inconsistent terminology, and expanding data needs make it difficult to build programs that clearly measure and communicate brand impact. This research clarifies the market and equips leaders ...
Analyst(s): Julie Reeves | Carlos Guerrero
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... CMOs face new challenges as Google’s generative AI search is set to reshape how consumers search and receive information. Maintaining brand visibility and keeping the click-rates up will require marketing leaders to adopt a nuanced strategy for their content and website experience. Overview About the ...
... Who is responsible for identifying, testing and communicating the risks of emerging technologies such as generative AI? This Maverick proposes that technology innovation leaders treat these technologies like pharmaceutical development with rigorous testing, monitoring and labeling to mitigate risks. ...
Analyst(s): Kimberly Harris-Ferrante | Michael Shanler | Mandi Bishop
... Vector databases are emerging as an important component of enterprise architectures supporting production-grade generative AI applications. Product managers deploying such applications should use this research when exploring available options for vector database technologies. Overview Analysis Gartner ...
Analyst(s): Arun Chandrasekaran | Robin Schumacher | Radu Miclaus | Kevin Quinn
... Tech CEOs are inundated with potential use cases to integrate generative AI into their day-to-day operations. Four key success factors enable tech CEOs to navigate their options strategically and effectively evaluate and adopt GenAI tools to support internal processes. Overview Introduction Analysis ...
... CDAO and other data and analytics (D&A) leaders are aiming to demonstrate business value and outcomes, update D&A strategy for generative AI (GenAI) adoption, and drive data culture and literacy. Product leaders can use this presentation to align their go-to-market strategies effectively. Gartner Research ...
... As generative AI native and infused applications proliferate, traditional marketing focused on feature/function value rather than outcomes won’t work. This research advises product leaders to use outcome-based pricing models and value propositions to convey value when marketing GenAI solutions. Overview ...
... The hype surrounding HL7 FHIR has made it difficult to gain a firm grasp of its real purpose and value. These best practices will help healthcare provider CIOs gain a better perspective on FHIR's near- and long-term applications and uses. Key Challenges Introduction Analysis Create an FHIR Training and ...
... trust. How do I anticipate shifts in the market? Explore the latest trends and technologies reshaping the market. How do I reimagine product strategy to win in the AI vendor races? 79% of product teams use GenAI, but under half of customers use AI features. How do I set an AI enterprise and platform strategy ...