... client? CMOs must accelerate AI use in marketing workflows to scale AI ROI, yet many hesitate to mandate AI adoption. Those that implement adoption mandates are significantly more likely to say their approach exceeds expectations. Use a mandate to create conditions for sustained AI-enabled performance. Insights ...
Analyst(s): Michael McCune
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... Access Insights Already a Gartner client? Most AI initiatives benefit from centralized deployment patterns that maximize reuse and simplify governance. As operational constraints may require localized deployment of AI, Heads of EA should establish principles and decision criteria that balance both approaches ...
... the industry and the marketing environment become increasingly complex and crowded. To counter the challenges in traditional channels, Index leaders stood apart by prioritizing aggressive moves in nonpersonal digital initiatives. ...
... Access Insights Already a Gartner client? Chief sales officers can use this Market Overview to understand how AI agents for B2B sales are delivered, identify potential overlap in the sales technology stack and compare the embedded and prebuilt agent models shaping revenue, productivity, cost and risk ...
... Access Insights Already a Gartner client? Data disclosed to shadow AI does not sit in one place: it spreads across logs, histories, backups, and training pipelines. Cybersecurity leaders must map where personal data persists, understand what is still recoverable, what’s irreversible, and remediate before ...
Analyst(s): Antonia Roesler | Joel Backaler | Stefan Dumitrescu
... workspace and address the weaponization of commercial AI. This research helps cybersecurity leaders assess solutions for three use cases: core email protection, outbound security and integrated email security. Overview What You Need to Know Analysis Abnormal AI Barracuda Check Point Software Technologies Cloudflare ...
... supply chain traceability solution powered by blockchain that enables shared data among pharmaceutical companies, patients and healthcare practitioners. eZTracker operates in five markets and boasts more than 53,000 app users, three million products tracked and 150,000 scans. Fill out the download form ...
... award-winning “Customer at the Heart” initiative demonstrates the impact of authentic, executive-led communication in building trust and driving engagement. Gartner’s research, “How Generative AI Is Used to Support Executive Communications,” reveals how leaders can harness GenAI to enhance the clarity, efficiency ...
... data debt in its wake. As a result organizations need to systematically assess, manage, and optimize AI engineering and data debt inAI systems. This tool enables AI leaders to benchmark their use of design practices that limit accrual of AI debt. The tool is tightly aligned with the Gartner AI Maturity ...