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... overcommitting to use cases The results Avoided premature investment in AI tools that exceeded organizational readiness Developed a formal sales enablement strategy and operating structure Built the foundation needed for future AI adoption through a phased approach The impact 60% of GenAI pilots fail ...
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Research Aug 2025
... Access Research Already a Gartner client? Ensuring continuous quality of AI-based systems in production is a critical challenge that directly threatens productivity gains. Software engineering leaders must enforce guardrails, shift-right testing practices and tools that support the ongoing evaluation ...

Analyst(s):   Jim Scheibmeir   |   Joachim Herschmann
Premium Research Aug 2026
... permissions across multigenerational IAM tools results in poor visibility and weakens IAM controls for AI. Identity architects should implement a consolidated identity data layer to reduce technical debt, improve data quality and enable effective AI adoption. Overview Analysis Recommendations Conclusion ...

Analyst(s):   Nat Krishnan
Premium Research Jul 2025
... With technology playing a critical role in sales productivity, chief sales officers must prioritize a comprehensive sales technology strategy. To maximize seller productivity, growth and ROI from AI, CSOs need a sales technology leader skilled in both sales and IT on their team. Overview Strategic Planning ...

Analyst(s):   Melissa Hilbert   |   Wendy Butler-Mafuz
... orders, long-term contracts, and integration with production and supply chain systems. Healthcare and medicine businesses use CRM to manage patient engagement, appointment scheduling, and outreach for preventive care. They need HIPAA-compliant data handling, secure communication channels, appointment reminders ...
Premium Research May 2026
... AI’s rapid growth intensifies ethical and reputational risks, making responsible AI a leadership priority. This research offers CIOs practical guidance on implementing responsible AI in their organizations through real actions, not just principles and regulatory compliance. Insights at a Glance Issue ...

Analyst(s):   Alvaro Mello
Premium Research Sep 2026
... Up to 80% of features in enterprise software go unused, imposing a massive complexity tax on users and vendors. AI-enabled product analytics and engineering tools now offer product teams the confidence to identify and remove these barriers to product improvement faster and easier than ever before. Insights ...

Analyst(s):   Charles Sutherland   |   Ron Burns   |   Dan Tolan
Premium Research Sep 2026
... Brands face a conundrum: AI-generated content makes it easier to scale production, but it also fuels skepticism and a decrease in trust from audiences. User-generated content helps maintain content velocity while delivering the authenticity, credibility and real-world experiences that B2C and B2B audiences ...

Analyst(s):   Karen Lee
Premium Research Oct 2026
... recommended cloud providers for applications or AI agents that use cloud IaaS or PaaS. We provide a policy framework and a downloadable policy template. Overview Problem Statement The Gartner Approach The Guidance Framework Gartner Recommended Reading Note 1: What’s New in This Update Gartner Insights Abstract ...

Analyst(s):   Lydia Leong
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