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Webinar On-Demand
... retaining high-potential employees, optimizing IT spend and operations and leveraging AI for cost savings and efficient spending management. We will also address supply chain cost optimization and examine shifts in marketing & sales expenditures, which are substantial and likely to experience significant ...

Analyst(s):   Alexander Bant   |   Dennis Gannon   |   Randeep Rathindran   |   Val Sribar   |   George Penn   |   Nate Suda   |   Thomas O'Connor   |   Ewan McIntyre   |   Robert Blaisdell
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Research Jul 2025
... Access Insights Already a Gartner client? The worldwide generative AI models market grew by an accelerated 320.4% in 2024, to reach $5.7 billion. Growth was fueled by the intense competition to drive embedded GenAI capabilities into enterprise applications, making this the fastest growing software market ...

Analyst(s):   Varsha Mehta   |   Nimit Bali   |   Radu Miclaus   |   John Lovelock
Premium Research Aug 2025
... Large language models and knowledge graphs stand out as two key technologies driving advancements in AI. This research helps data scientists to explore how integrating KGs can enhance LLMs, specifically retrieval-augmented generation, by improving factual accuracy, contextual grounding, and enabling ...

Analyst(s):   Maryam Hassanlou   |   Soyeb Barot
Premium Research Jul 2025
... Reading Gartner Recommended Reading Gartner Recommended Reading Gartner Recommended (Required (Required (Required (Required Note 1: Rationale for Generative Models’ Usefulness for Different Use-Case Families Gartner Research ...

Analyst(s):   Erick Brethenoux   |   Gabriele Rigon   |   Haritha Khandabattu   |   Ben Yan   |   Leinar Ramos
Research Nov 2025
... Access Research Already a Gartner client? Bank CIOs can leverage GenAI virtual assistants to empower customers financially, leading to increased revenue. Begin with pilot projects and establish robust governance to manage risks effectively. Overview Introduction Description Benefits and Uses Risks Recommend ...

Analyst(s):   Sophia Palmstedt
Webinar December 23 2025
Watch this complimentary Gartner webinar and learn about the different categories of generative AI, the cost side of the equation, and the value measu...
Premium Research Dec 2025
... GenAI increases D&A demand rather than replacing it, while amplifying access issues. D&A leaders must position their function as a validation layer that disciplines GenAI outputs and reduces systematic user overconfidence through a decision intelligence program. Overview Strategic Planning Assumptions ...

Analyst(s):   David Pidsley
Premium Research Nov 2025
... This updated research identifies 20 of the top uses of GenAI within cloud ERP solutions. Application leaders responsible for cloud ERP applications should use it to identify which GenAI investments are most feasible and will deliver the right business value for their organization. Overview How to Use U ...

Analyst(s):   Greg Leiter   |   Tomas Kienast   |   Robert Anderson
Premium Research Nov 2025
... The limited IT budgets of midsize enterprises make identifying the best use cases for GenAI a critical task. CIOs should use this tool to assess use cases based on feasibility and expected value, making informed strategy and investment decisions. Overview How to Use Use-Case Scoring Breakdown Gartner Re ...

Analyst(s):   Alys Woodward   |   Maria Nelson   |   Megha Bawa
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