... Product leaders must prioritize agile, modular solutions over rigid AI roadmaps to win in the volatile 2030 transportation market. Rapidly pivoting to market signals, not just pursuing the smartest AI, will define success amid shifting autonomy and decarbonization dynamics. Insights at a Glance Strategic ...
Analyst(s): Jonathan Davenport
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... CMOs face pressure to show AI’s clear value as quick wins are elusive. High-tech executives should aid CMOs in navigating AI’s value realization curve, ensuring strategic alignment, predictable pricing and contract terms are aligned with value delivery timelines to prevent uncontrolled spending. Insights ...
... and governance models, as well as talent strategies, must change in 2026. Forty-one percent fear their function will not be able to support business AI ambitions without adaptation. Modernization is the top priority, while governance and AI literacy are the main challenges. Overview Gartner Recommended ...
Analyst(s): Gilbert van der Heiden | Marcus Blosch | James Cameron
... Marketing leadership in an AI-driven world must confront AI’s role in the evolution of misinformation and disinformation that attacks brands and undermines trust. Cybersecurity and crisis management will not suffice to stem the tide. As marketing adopts AI throughout its operations, promoting and defending ...
... AI code assistants have captured the attention of developers worldwide, becoming one of the most hyped technologies in the history of software development. By 2028, it is expected that 90% of enterprise software engineers will utilize AI code assistants, a significant increase from less than 14% in early ...
... proliferating with the rise of GenAI tools, threatening returns on AI investments. To mitigate such workslop and improve the quality of work while enabling productivity, prioritize saving employees effort rather than time when using AI tools. Insights at a Glance Strategic Planning Assumption Issue Context ...
... Access Insights Already a Gartner client? The most successful advances in agentic AI lie in the evolution of agent harnesses, not an LLM. Product leaders must invest in agent harnesses that balance complexity, abstraction, and deterministic control to achieve highly differentiated agentic reliability ...
... is no longer just a marketing asset — it’s a strategic lever for navigating market disruption, guiding innovation and building trust with humans and AI. In a world of collapsing differentiation and rising disinformation, CMOs must reclaim brand’s value, connect it directly to business strategy and activate ...
... Insights Already a Gartner client? Heavy, capital-intensive hardware is no longer a sustainable moat; agile startups leveraging AI and cognitive radios are commoditizing hardware in signal security and drone defense, eroding legacy margins. To survive, product leaders must pivot roadmaps toward software-defined ...