... AI is a forcing function for product marketing transformation, requiring a significant focus on change management. Leaders must proactively manage changes to structure, roles, skills, and culture to ensure successful AI adoption, show value from implementation, and optimize team performance. Insights ...
Analyst(s): David Yockelson
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... As AI agents increasingly act and communicate autonomously, heads of I&O need a governance framework for communication accountability, oversight and auditability. Without one, organizations may struggle to investigate incidents, respond to compliance challenges and defend AI-agent communications. Insights ...
... procurement, and vendor management leaders must exploit reports of frontier AI model vendors offering free credits to startups. While enterprises aren’t yet receiving these subsidies, vendor flexibility is real. Capitalize on this in negotiations before IPOs drive tighter focus on profitability. Analysis ...
Analyst(s): Arun Chandrasekaran | Jo Ann Rosenberger | Hannah Decker | Mark O'Neill | Rita Sallam | Mike Tucciarone | John Santoro | Eric Goodness | Tad Travis
... Access Insights Already a Gartner client? Tech service providers must take into account new pricing structures in order to avoid significant revenue decline as AI impacts value and volumes. Revenue models must mitigate variable volume risk to maintain revenue streams and ensure that digital workplace ...
... Access Insights Already a Gartner client? The “Saaspocalypse” exaggerates extinction risks but signals a shift in software direction. Driven by market dynamics and AI asymmetry — the gap between startup velocity and enterprise adoption — mature SaaS vendors have a critical reengineering window to evolve ...
Analyst(s): Annemarie Roussel | Peter Havart-Simkin
... ERP’s rigidity throttles processes, data and decision speed, leading to missed opportunities in an AI era. ERX flips the script, with real-time orchestration, composable extensions, user-first experiences and native intelligence driving faster decision velocity and continuous adaptability to volatility ...
Analyst(s): Evun Wyer | Neha Ralhan | Johan Jartelius
... market leadership belongs to tech CEOs who replace legacy CRM with AI-native CRM sales platforms. They eliminate non-value-added tasks, improve deal insight and accelerate pipeline velocity, well beyond that available from bolting AI onto passive systems of record. Overview Analysis Gartner Recommended ...
... CHROs can use AI as a strategic enabler to transform “white-glove” service into technology-led employee service excellence. By placing a focus on defining service principles with AI, CHROs can enable HR service teams to manage quality and personalize the employee experience. Insights at a Glance Issue ...
... Access Insights Already a Gartner client? AI has enabled sales organizations to drive efficiencies, but translating that to revenue impact has been a struggle. This research helps CSOs determine how to reinvest AI-created capacity into productive activity to drive revenue gains. Insights at a Glance ...
Analyst(s): Dave Egloff | Paul Vignati | George Tobias