... Access Insights Already a Gartner client? Consumer insight is getting harder and more expensive as privacy rules tighten and AI agents enter the buying journey. Four vendors are building synthetic audience platforms that give CMOs a faster, more scalable, and more privacy-safe path to understanding their ...
Analyst(s): Greg Carlucci | Lizzy Foo Kune | Tuong Nguyen | Maria Marino | Adam Sarner
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... Demand generation leaders who leverage AI to automate campaign execution will boost engagement and campaign ROI, showcasing their innovative leadership. Use AI-enabled campaign execution to automate campaign elements, improving production time and enhancing return on marketing investment. Insights at ...
... origination solutions should vet them for technologies like API-enabled microservices, cloud-native architecture, advanced analytics, and generative and explainable AI. Such features are essential for composability, adaptability, scalability and enhanced risk management. Analysis Next Steps Gartner Recommended ...
... short-lived improvements. Continuing to make changes to applications targeted for elimination, consolidation, or functional modernization unwittingly moves in the opposite direction, and makes it harder to do the rationalization work. Insights at a Glance Impact Actions Cautions How to Execute Success Measures ...
... Access Insights Already a Gartner client? IDP, process intelligence and RPA are three key components in automating business processes. Technology leaders must use this research to understand key pricing trends and metrics for these markets, and adopt the optimal pricing model for their organization. ...
... Persistent AI risks, including agent terrorism, rogue AI, insider threats, and skills atrophy, threaten enterprise security, governance, and workforce readiness. Heads of EA should embed robust AI governance and continuous risk mitigation into enterprise architecture to maximize their AI investments. ...
... application modernization. It discusses members’ adoption of application modernization initiatives, involvement of key stakeholders, use of artificial intelligence (AI) in the modernization initiatives, and level of satisfaction with the approaches. Overview Summary of Results Survey Results Detail Gartner ...
... “AI as an excuse” shields decisions that lack transparent justification, often masking real reasons, such as underlying economic realities rather than progress inAI capabilities. This research guides CIOs to strengthen their multiyear strategy without using AI as an excuse that prevents true AI-driven ...
Analyst(s): Mark O'Neill | Jeremy D'Hoinne | Erick Brethenoux
... Gartner First Takes Fresh insights on emerging trends Palo Alto Networks’ intended acquisition of Koi addresses demand from buyers to manage the risk of user-installed nonbinary software on endpoints, which has reached unacceptable levels with locally installed agents, assistants, plug-ins, models and ...
Analyst(s): Marissa Schmidt | Neil MacDonald | Mohini Dukes