... Access Research Already a Gartner client? Brands are increasingly incorporating GenAI-powered features into guided selling tools as customers experiment with GenAI-powered buying experiences. CMOs must enhance guided selling features with GenAI to accelerate customer journeys and improve conversion ra ...
Analyst(s): Brad Jashinsky
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
Watch this complimentary Gartner I&O webinar to learn more about GenAI use cases that can increase I&O-related key performance indicators and market m...
... more on data management. This research will help D&A leaders to make the most of their data ecosystems through low-code/no-code solutions, artificial intelligence and machine learning. Overview Strategic Planning Assumption Introduction Description Benefits and Uses Risks Adoption Rate Alternative Recommendations ...
... the next 12 months, the healthcare and life sciences industry will accelerate maturity in all facets of AI deployment and other innovations. CIOs can use this research to inform critical strategic and investment decisions that will advance mission-critical priorities and result in measurable ROI. Analysis ...
... experimentation. The Gartner Top AI Insights report help GCs answer four critical questions: What role should legal play inAI governance? How can legal proactively manage AI risks and regulatory compliance? Which Generative AI use cases deliver immediate value? How can legal departments position themselves ...
... With generative AI evolving faster than regulations emerge, financial services leaders must make informed and timely decisions about its deployment. Financial services leaders can use this research to prepare for different regulatory scenarios as they assess the risks and benefits of deploying generative ...
... Access Research Already a Gartner client? Rapid uptake of GenAI creates an urgent need for organizations to define security guidance for GenAI development, acquisition and use. This updated template helps security and risk management leaders craft efficient and effective security policies that reflect ...
Analyst(s): Andrew Walls | Bart Willemsen | Lauren Kornutick