... This document provides insights and recommendations for CMOs on leveraging AI tools in the early stages of the consumer shopping journey to foster consumer adoption. Insights at a Glance Issue Impact Implications Contributors Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Kate Muhl
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... MCP promises to simplify how AI models access tools and share context, but is it a breakthrough or just more complexity? This Steering Engineering episode unpacks the protocol’s potential, risks and architectural impact with expert insights from Gartner’s Keith Guttridge. Gartner Research ...
... Microsoft 365 Copilot, Google Gemini Enterprise and ChatGPT Enterprise are early leaders in enterprise AI assistants, but application leaders are inundated with alternatives that employees prefer, business leaders demand or vendors push upon organizations. Use this research to define evaluation criteria ...
Analyst(s): Tim Nelms | Joe Mariano | Jason Wong | Stephen Emmott | Max Goss
... As CHROs introduce AI and emerging technologies into their workforce, it is crucial to understand the extent of their employees’ trust in these technologies. CHROs and their teams can use this data to understand employees’ perceptions of AI’s trustworthiness and reliability. Directions for Use About ...
... adoption of new technologies. Each supercycle has its own rules and ways of working. Providers playing by the old rules put themselves at a disadvantage in the AI race. Analysis Gartner Insights Abstract ...
... Access Insights Already a Gartner client? AI-augmented attackers are already feasting on critical systems still in use that are obsolete, unsupported, and exposed. Heads of I&O must make infrastructure life cycle management a core part of how I&O works or become the scapegoat for security breaches enabled ...
Analyst(s): Mark Margevicius | Roger Williams | Daniel Stang
... Access Insights Already a Gartner client? The AI race is not a race against other providers so much as it is a race to achieve success, revenue growth and market valuation by delivering transformative customer outcomes. Such outcomes enable the 10x improvement in customers’ operations necessary to drive investment ...
... AI and data costs are set when investments are scaled — before use cases prove value — not later in budgets. Without CIO and CDAO alignment at these decisions, costs lock in early, limiting flexibility and crowding out higher-value investment. Insights at a Glance Issue Impact Align CIO and CDAO to Control ...
... target investment in areas that create the most enterprise value. Strengthen IT delivery, fund automation and AI to cut costs, and scale digital capabilities that improve experience, drive growth, and unlock new revenue. Insights at a Glance Impact Actions Cautions How to Invest Effectively in Future Business ...
Analyst(s): Robert Naegle | Cesar Lozada | Galliopi Demetriou | Bryan Hayes | Akanksha Pandey