... Access Insights Already a Gartner client? B2B CMOs looking to build new AI capabilities often do not have the resources or influence to achieve them alone. Marketing’s AI projects are more likely to succeed if they combine resources with sales to enable integrations and shared platforms that support ...
Analyst(s): Nicholas Mortensen
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... Deploying AI agents at scale across the enterprise demands more than deploying and enabling technology adoption. Emerging roles will need to be created both within IT and beyond to support these technologies. Use this research as a starter list of 13 roles to be created on your path to AI maturity. ...
Analyst(s): Meghna Joshi | Sneha Ayyar | Helen Poitevin
... Gartner client? As AI-driven interactions handle more customer service requests, leaders need objective ways to determine whether automation performs as effectively as human-assisted service without degrading the customer experience. This research shows how to extend QA scorecards to AI-driven interactions ...
Analyst(s): Ian Elliott | Jonathan Schmidt | Brett Overbey
... reengineered decision making and guides you to: Identify what decisions to reengineer, and why Prioritize decisions, analytics and data Fit artificial intelligence into decision making Rethink your D&A architecture Build skills, habits and teams geared for effective decision making Complete the form and ...
... Access Insights Already a Gartner client? Scaling AI-native tiny teams without strong platform capabilities will amplify friction, not value. To maximize tiny teams’ impact, software engineering leaders must build platform teams that manage AI complexity and risks across the SDLC, freeing tiny teams ...
... Access Insights Already a Gartner client? Leading AI companies are racing to put AI agents into the hands of customers, such as Meta’s Muse, OpenAI’s Dots, and Google’s Call for Me. These agents are capable of autonomously executing multistep tasks across connected apps like shopping and placing phone ...
Analyst(s): Christopher Sladdin | Brad Fager | Devra Struzenberg | Daniel O'Sullivan
... Access Insights Already a Gartner client? CMOs face intense pressure to automate campaigns via AI agents, yet execution risks remain high. To strike the right balance between automation and risk, AI agents should be governed through quantified error-risk tolerances rather than an expectation of zero ...
... Access Insights Already a Gartner client? Enterprises are deploying AI agents before governance operating models have established clear accountability, delegated authority, and oversight mechanisms. D&A leaders responsible for AI should establish governance capabilities for ownership, authority management ...
... and executive programs, helping CEWA shape its AI strategy, ensuring that the deployment of AIin education was both safe and practical. Tools and Experts for AI Adoption & Technology Investment: leveraged tools and experts to support the safe adoption of AI and to optimize technology investments, ensuring ...