... Access Insights Already a Gartner client? Third-party LLMs and AI agents intercept customer interactions, disrupting traditional data-driven strategies and risking a “data drought.” Support leaders must develop the infrastructure, trust frameworks and incentives necessary to engage with customers through ...
Analyst(s): Brett Overbey
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... Divisional CIOs, Technology Infrastructure Research Board, Data and Analytics Research Board, and Strategic Sourcing Research Board members on the impact of AI provider’s executives’ profile on supplier sourcing and that of government policies on organizational complexity. Overview Summary of Results Survey ...
... depend on is ready. Enterprise application leaders must harden execution, governance, and accountability across CRM automation before scaling agentic AI. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Mike Levisay | Adam Briggs | Arthur Villa | Ilona Hansen
... AR’s relationship with sales is underdeveloped, limiting its ability to track true business value. By utilizing agentic AI to deliver insights directly into sales workflows, AR can transform this critical partnership and accurately track the outcome-based metrics that matter most, such as impact on revenue ...
... Access Insights Already a Gartner client? Marketing spend on demand generation targeting existing customers can be a money pit. AI-powered listening offers a goldmine of insights that increases targeting efficiency to lift conversion rates for customer cross-sell or upsell opportunities. Insights at ...
... Bank CIOs cannot scale AI on top of unmanaged data estates. Scaling requires governed, reusable data products that are consumable by both humans and machines. Sustaining data products requires CIOs to translate spend into P&L language to protect funding and earn ongoing support to scale. Insights at ...
... insights on emerging trends Leaders attending the World Economic Forum in Davos cited concerns about the misuse of AI to spread misinformation and threaten brand visibility and reputation. Tech CEOs and AI leaders should focus on AI-enabled risk and security tools and make trust and resilience a core part ...
Analyst(s): Alfredo Ramirez IV | Frank Ridder | Apeksha Kaushik | Errol Rasit
... Access Insights Already a Gartner client? Scaling AI use cases inflates data preparation costs and complexity, introducing severe compliance and security vulnerabilities, and eroding ROI. Heads of EA must adopt reusable patterns instead of monolithic models and embed automated guardrails directly into ...
... Gartner client? CMOs must stop relying on external agencies for routine website management. By leveraging modern digital experience platforms and using AI to handle web optimization, UX, and SEO tasks, marketing leaders can decrease agency spend and focus teams on strategic digital initiatives. Insights ...