... Demand generation leaders struggle to understand complex B2B buying journeys and quantify the ROI of their efforts to generate pipeline. AI assistants embedded in multitouch attribution tools can help leaders to show the influence of marketing programs on GTM objectives with greater speed. Insights at ...
Analyst(s): Ray Pun
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... AI agents promise to bring AI and automation to the next level but are not a miracle cure for all use cases. Executive leaders can use this article to demystify AI agents and determine when to use them. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Pieter den Hamer | Leinar Ramos | Erick Brethenoux
... Gartner client? As AI adoption accelerates, it amplifies existing enterprise risks and introduces new threats. This resource guide provides assurance leaders with research on establishing AI oversight and governance and managing policies, procedures and training to ensure responsible AI use. Analysis Research ...
Analyst(s): Stuart Strome | Daniel Hebda | Allysa Johnson | Gamika Takkar
... The best AI products no longer drive adoption on their own. CEOs must pivot product and commercial strategy from deployment to lasting adoption by embedding AI into workflows through commercially aligned and AI-native ecosystem partners. Insights at a Glance Strategic Planning Assumption Issue Impact ...
... client? CFOs struggle to move from isolated AI use cases to coordinated execution across finance. They must execute a finance AI roadmap incorporating culture, governance, skills and technology to avoid fragmented efforts and establish the foundations to scale AI. Analysis Research Highlights Gartner Recommended ...
... Progress on the U.S. AI Action Plan is opening new pathways for AI innovation, infrastructure growth and security modernization. Cybersecurity leaders must monitor evolving standards, oversight mechanisms and federal agency interpretations that will reshape global AI security and compliance. Insights ...
... Heads of I&O face intense pressure to rapidly adopt AI, preventing them from assessing long-term impacts or building the essential groundwork required. This guide offers resources to create an AI strategy for IT operations, ensuring optimal AI integration and agility for evolving needs. Overview Steps ...
... AI agents are becoming a new interaction and decision layer for CRM and ERP platforms. To succeed in 2027, application architects must strengthen automation and integration foundations, and establish the contextual intelligence required for reliable AI execution. Overview Enterprise Applications Trends ...
Analyst(s): Darin Stewart | Ann Paul | Aditya Sawant | Mike Levisay | Simon Whight
... Access Insights Already a Gartner client? AI infrastructure investments and accelerating adoption of hyperconverged systems helped drive integrated systems market growth in 2Q26. Despite softer demand for reference architectures, AI-driven infrastructure modernization continued to create strategic growth ...
Analyst(s): Andrew H Kim | Adrian O'Connell | Amit Goyal