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Conference Highlight May 19 2026
... may be training buyers to opt out.” “Buyer trust is the constraint: only 33% of buyers rank supplier-provided generative AI as trustworthy. Buyers trust your content more than your bots, so use AI to enable progress, not to ‘sell’ at scale.” “Poor digital experiences don’t just annoy buyers — they stall ...
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Premium Research Jul 2026
... AI governance programs require standardized performance metrics, such as model degradation rates and incident detection times, to objectively quantify risk mitigation and enforce enterprisewide accountability. This research introduces 10 foundational metrics leaders responsible for AI need to benchmark ...

Analyst(s):   Antonia Roesler   |   Joel Backaler   |   Claire Song
Research Jul 2026
... Access Insights Already a Gartner client? Enterprise AI adoption threatens legacy managed-services revenue as AI agents and automation shift value from labor-driven, transactional models to software-intensive, outcome-based services requiring MSPs and CSPs to evolve their business and delivery strategies ...

Analyst(s):   Pablo Arriandiaga   |   Khurram Shahzad
Research Jul 2026
... client? As the agentic AI market reaches unprecedented saturation and vendor messaging converges, simple efficiency gains are no longer a competitive advantage. To deliver true enterprise value and stand out, product leaders must differentiate through demonstrable value, robust AI TRiSM (trust, risk, and ...

Analyst(s):   Christine Tenneson   |   Aakanksha Bansal   |   Ethan Cai   |   Alfredo Ramirez IV   |   Kiumarse Zamanian
Premium Research Jun 2026
... AI increases how much software teams can produce, but product operating models were designed for the pace and constraints of human-centric delivery. To avoid limiting the value AI can deliver, software engineering leaders must adapt the product operating model to turn increased output into better outcomes ...

Analyst(s):   Bill Holz   |   Fatima Ahmed   |   Annie Hodgkins   |   Peter Hyde   |   Dilisha Menon
Premium Research Jul 2026
... Tech CEOs persuade themselves that AI will solve their challenges and run their operations autonomously, and AI efficiency is already priced into revenue per employee expectations. Without the right foundation of insight, process, and vision, this “technosolutionism” can lead to chaos and failure. Insights ...

Analyst(s):   Andrew Newman   |   Igor Marchal
Research Aug 2026
... optimization engines can redirect $40 billion from cloud-to-client hardware by 2030. Product leaders should position infrastructure PCs as AI FinOps extensions, enabling local AI processing, real-time cost control and secure data governance to unlock new enterprise value. Overview Strategic Planning Assumption ...

Analyst(s):   Ranjit Atwal
Research May 2026
... Gartner client? Marketing organizations are rapidly adopting AI, yet often lack the skills needed to ensure effectiveness. CMOs who embed credentialed librarians as information architects and data stewards will equip their teams to operate AI-driven marketing with well-governed knowledge, elevating performance ...

Analyst(s):   Suzanne Schwartz
Research Jun 2026
... Gartner client? CIOs who struggle to align the business demand with the cost of supply risk AI cost blowouts. CIOs must rethink predictive budgeting and vendor contracts by shifting to models that link variable AI token use to measurable business outcomes. Insights at a Glance Impact Actions Cautions How ...

Analyst(s):   Stewart Buchanan
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