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Premium Research Jan 2026
... Achieving high outcomes from AI at scale is hard, but a set of organizations has successfully done so. This presentation distills survey insights and real-world practices from successful AI adopters and offers actionable strategies to help CIOs and AI leaders scale AI and exceed expectations. Overview ...

Analyst(s):   Rajesh Kandaswamy
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Research Oct 2026
... Already a Gartner client? B2B CMOs’ AI implementations have disrupted sales processes and degraded the buying journey. Leaders need to evolve beyond independent AI projects and work with the CSO to inventory projects, assess their implications, and align their functions’ AI strategies. Insights at a Glance ...

Analyst(s):   Nicholas Mortensen
Premium Research Oct 2026
... As CEOs and boards increasingly scrutinize AI leadership, CHROs face growing pressure to show how HR’s AI investments contribute to enterprise outcomes beyond productivity. These insights help CHROs benchmark their AI strategies against enterprise peers and identify opportunities to strengthen value ...

Analyst(s):   Rachel Juley
Research Jun 2026
... Access Insights Already a Gartner client? AI facilitates experimentation across the organization but creates “innovation sprawl” that increases risk and stalls value. Software engineering leaders must steward innovation to clarify value and feasibility, make continued investment a deliberate decision ...

Analyst(s):   Fatima Ahmed
Research Jul 2026
... Access Insights Already a Gartner client? Agentic AI exacerbates the risk of data fragmentation that traditional supply chain analytics tolerates. CSCOs must evolve their data strategy using the 3Cs framework — Connected, Contextualized, Continuous — to safely scale agents and prevent machine-speed operational ...

Analyst(s):   Vas Plessas
Premium Research Jul 2026
... leveraged technology to improve how these things are achieved, it’s time to go further — by doing new things we never thought possible. Discover how agentic AI can unlock new opportunities. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Ellen Eichhorn
Premium Research Jul 2026
... Agent usage is rapidly expanding across demand generation workflows, and enterprise AI governance and unified agent strategies are yet to mature. Demand leaders must take pragmatic agent management steps to capture near-term campaign performance gains while building a foundation for a future unified ...

Analyst(s):   James McCormick
Premium Research Jun 2026
... AI agents for marketing can improve marketing precision and scale using reasoning, context and learning to enhance complex workflows and meet customer expectations. Technology vendors are working to simplify existing ecosystem integration with prebuilt agents, no-code tools and agent platforms to boost ...

Analyst(s):   Lizzy Foo Kune   |   Nicole Greene   |   Adam Sarner
Premium Research May 2026
... AI is reshaping the contracting technology market. As categories blur and capabilities converge, it’s harder for GCs to identify which vendors offer the functionalities that meet their needs. This guide provides a framework to see past vendor positioning and make smarter, faster technology decisions. ...

Analyst(s):   Josema de la Jara   |   Maesea McCalpin
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