... Access Insights Already a Gartner client? B2B CMOs looking to build new AI capabilities often do not have the resources or influence to achieve them alone. Marketing’s AI projects are more likely to succeed if they combine resources with sales to enable integrations and shared platforms that support ...
Analyst(s): Nicholas Mortensen
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... This toolkit enables HRBPs to identify what’s slowing execution in their business units and determine whether the issue is structural, leadership-related, or a matter of clarity and focus. It prevents unnecessary redesigns by surfacing the true root cause before jumping to solutions. When to Use Direc ...
... Access Insights Already a Gartner client? The overwhelming majority of heads of communications struggle to develop a realistic, executable enterprise communications strategy. This guide offers a five-step process to develop an actionable strategy to focus efforts and drive business impact. Insights at ...
... Access Insights Already a Gartner client? Critical perspective and insight from Bryan Cole, Practice Vice President Gartner Recommended Reading Gartner Insights Abstract ...
... Many organizations don’t have an accurate understanding of their disaster recovery capabilities because they measure documentation instead of evidence. This guidance gives infrastructure and operations leaders a framework to assess disaster recovery maturity, set a target, and execute the path to re ...
... AI coding agents promise significant productivity gains but also introduce unpredictable licensing and token costs that lead to budget overruns and erode ROI. This tool enables software engineering leaders to accurately forecast and optimize the costs of AI coding agent tools. When to Use Directions ...
... Access Insights Already a Gartner client? AI is reshaping digital commerce, but not every opportunity warrants the same investment. This research helps CMOs strengthen core commerce capabilities, test where AI creates measurable value and assess emerging agent-driven models without losing focus on business ...
... Access Insights Already a Gartner client? AI search and channel proliferation mean that the risk of contradictory messages is greater than ever. In an information climate marked by misinformation and information overload, heads of communications first need to audit what their own team is saying in order ...
... Already a Gartner client? Legal and compliance leaders must partner with AI leaders, as well as assurance teams across the enterprise, to effectively scale AI governance. This research outlines three key steps for building a scalable AI governance framework that promotes growth while mitigating deployment ...