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Premium Research Oct 2026
... that operate underwater and offshore, creating physical AI markets and use cases beyond terrestrial applications. Product leaders should align their portfolios with the emerging ocean economy or risk missing a big growth opportunity in physical AI. Overview Strategic Planning Assumption Analysis The Impact ...

Analyst(s):   Kanishka Chauhan
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Research Oct 2026
... Access Insights Already a Gartner client? Product leaders who plan GTM investments by quantifying AI buying complexity outperform those relying on personas alone. The AI Consensus Score identifies the authority centers that drive approval, helping prioritize investments, accelerate consensus and increase ...

Analyst(s):   Jeff Casey
Premium Research Oct 2026
... CMOs must align their marketing plans to insights about the behaviors and attitudes of the people they are trying to reach. Download this presentation to get a comprehensive overview of U.S. consumers compared by generation, including critical consumer shopping behaviors, preferences and sentiment. O ...

Analyst(s):   Kate Muhl
Premium Research Oct 2026
... Facing pressure to unify fragmented ERP stacks, enterprises are eyeing AI overlays as an alternative. This paper exposes hidden interdependencies, proving that AI layers augment rather than replace core ERP rationalization, while unlocking compounding value when executed under a unified roadmap. Insights ...

Analyst(s):   Dixie John
Research Oct 2026
... Access Insights Already a Gartner client? Critical perspective and insight from David Yockelson, Distinguished VP Analyst. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   David Yockelson
Premium Research Oct 2026
... Vulnerability management, a critical part of exposure management, represents an essential proactive layer of enterprise security that remains challenging for many organizations to get right. Security specialists must use this guidance for a structured approach to VM best practices. Overview Problem St ...

Analyst(s):   Steve Santos
Research Nov 2026
... Access Insights Already a Gartner client? Security architects must extend zero trust to agentic AI by securing agent identities and interactions. This includes implementing unique identities, applying least-privilege agency, and enforcing deterministic policies, microsegmentation, agency containment ...

Analyst(s):   Odie Adesina
Research Oct 2026
... Access Insights Already a Gartner client? The AI-accelerated evolution of communications puts sense making at the core of the function’s value proposition. Heads of communications should focus on developing seven competencies that will enable their teams to deliver this value amid evolving business demands ...

Analyst(s):   Paul Catherwood
Research Oct 2026
... Access Insights Already a Gartner client? As new threats emerge quickly and unevenly across the organization, business units often respond in varied ways, which can lead to misaligned responses. By enabling business units to map their risk treatments, ERM can identify which differences are warranted a ...

Analyst(s):   Kevin Mercado
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