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Premium Research Oct 2026
... A data product is a reusable data asset manufactured to be used multiple times, perhaps by multiple consumers. Part of that manufacture is modeling the data product. Data architects should read this to learn about that modeling: who does it, when it happens, and what forms the data models should tak ...

Analyst(s):   Joe Maguire   |   Jason Medd
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Research Oct 2026
... obsolete as aerial autonomy shifts toward adaptive physical agency. Product leaders must shift toward flexible, AI-driven platforms capable of seamless multidrone coordination or risk losing market relevance as autonomous ecosystems evolve. Overview Strategic Planning Assumptions Analysis Gartner Recommended ...

Analyst(s):   Alizeh Khare   |   Christine Tenneson
Research Oct 2026
... Access Insights Already a Gartner client? Most organizations lack a systematic way to assess how well their brands insulate them from harm amid a rising tide of hostile narratives. Narrative immunity assessment helps CMOs and their counterparts pinpoint their brands’ vulnerabilities, strengthen brand ...

Analyst(s):   Andrew Frank   |   Dave Aron
Premium Research Sep 2026
... AI innovation has transformed the commoditized security awareness training market, evolving it into secure behavior management using dynamic, automated tools. CISOs must plan and execute their adoption of these technologies. Insights at a Glance A Market in Transition Adoption Is a Journey That Starts ...

Analyst(s):   Alex Michaels   |   William Candrick
Premium Research Oct 2026
... LinkedIn HEP buyers can lose the value of an initial discount when usage growth resets future pricing. IT sourcing, procurement and vendor management leaders should rightsize demand, govern utilization, and prenegotiate expansion and renewal economics. Insights at a Glance Strategic Planning Assumptio ...

Analyst(s):   Simone Cleminson   |   James Smith
Research Oct 2026
... client? Attempting to justify everyday AI spend using vague productivity metrics often leads to AI budgets being challenged. By tracking and linking metrics through categories such as feasibility, individual benefits and future potential, CIOs and AI leaders can prove AI value now and defend its future ROI ...

Analyst(s):   Joe Ham   |   Ahmed Abushomi
Premium Research Oct 2026
... AI is making commercial intelligence easier to generate than executive judgment is to scale. Sales organizations that benefit the most from AI will be those that preserve leadership reasoning as recommendation volume, velocity and influence continue to expand. Insights at a Glance Issue Impact Implications ...

Analyst(s):   Bill Yetman   |   Christopher Gamble
Research Oct 2026
... Already a Gartner client? Wafer fab equipment revenue will increase by 29.4% in 2026, driven by increased spending in response to soaring demand for AI semiconductors. Growth will remain strong at 16.5% in 2027 before slowing for the remainder of the decade. Opportunity Overview Notable Changes Methodologies ...

Analyst(s):   Bob Johnson   |   Menglin Cao
Premium Research Oct 2026
... Personal care consumers are increasingly discovering products through AI tools, creators and commerce-enabled media. To make product discovery and purchase more efficient, CMOs should strengthen website-based product discovery, integrate influencers across media and expand shoppable advertising capabilities ...

Analyst(s):   Greg Carlucci   |   Jessica Dervyn
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