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Research Sep 2026
... Access Insights Already a Gartner client? AI SDR agents automate top-of-funnel sales development tasks enabling real-time, personalized outreach and lead qualification. However, without clear role definition, comprehensive guardrails, and thorough onboarding, demand generation leaders will miss out on ...

Analyst(s):   Chris Chandler   |   Upasna Chandna
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Premium Research Nov 2026
... A competitive well-being benefit package is essential to attracting and retaining top talent, but the changing needs and wants of a diverse workforce make it difficult to create the perfect package. Use lifestyle spending accounts to create flexibility for employees and avoid a sprawling set of poin ...

Analyst(s):   KaJaiyaiu Hopkins   |   Jan Bansch
Research Oct 2026
... Access Insights Already a Gartner client? As AI agents increasingly mediate software interactions, SaaS CEOs must anchor their products in core workflow execution or risk irrelevance. Platforms that validate actions, govern the business state and capture agent-generated activity create a self-reinforcing ...

Analyst(s):   Martin Prendergast   |   Mark Petty
Premium Research Nov 2026
... AI is making a mess of work, and it’s having an impact on employee sentiment. To move toward better work that will unlock more AI impact, use negative employee emotions as a signal to take action on improving work and employees’ feelings toward it. Insights at a Glance AI Has Unleashed Work Chaos Impact ...

Analyst(s):   KaJaiyaiu Hopkins   |   Rebecca Lane
Premium Research Sep 2026
... Banking and investment services leaders can use this data to explore key trends in AI use, impact and attitude among employees, as well as understand potential implications to the evolution of the AI product stack, employee retention and ROI. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Hannah Edmunds   |   Uri Lerner
Research Nov 2026
... Access Insights Already a Gartner client? As AI use expands into more aspects of audit work, CAEs need mechanisms to ensure AI outputs are accurate, reliable and traceable to evidence sources. See how audit at Cognizant built an effective SOX testing agent by combining LLM and deterministic methods. ...

Analyst(s):   James Bourke   |   Gisele Antunes
Premium Research Oct 2026
... CRM service platforms are shifting from systems of record and engagement to AI-driven execution platforms. Service leaders need to prepare for the market shift and understand how separating engagement from data and context (aka headless CRM) changes process execution, signal quality, and service outcomes ...

Analyst(s):   Devra Struzenberg   |   Daniel O'Sullivan
Premium Research Nov 2026
... Building and maintaining context separately for each agent creates context debt that consumes resources and constrains AI agent scale. D&A leaders should establish shared funding and governance for reusable context, applying knowledge engineering and platform investment to reduce context debt. Insights ...

Analyst(s):   Kjell Carlsson   |   Christopher Blackburn
Research Sep 2026
... such as omnichannel access, advanced AI, real-time decision making and compliance to stay competitive and drive efficiency. Insights at a Glance Strategic Planning Assumption(s) Market Outlook Common Vendor Capability and Caution Areas - Current Market Landscape Market Definition Example Vendors Gartner ...

Analyst(s):   Ali Merji   |   Mary Yan
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