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Premium Research Oct 2026
... While 79% of companies pilot physical AI, only 5% have scaled deployments. Heads of logistics must close this gap by moving from site pilots to an enterprise operating model, supported by standardized integration blueprints and fleet governance. This improves the repeatability and economics of future ...

Analyst(s):   Chris Campbell   |   Abdil Tunca
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Research Oct 2026
... Access Insights Already a Gartner client? Driving greater brand awareness in an AI-enabled world is a top marketing priority. This research can help CMOs explore winning brand awareness strategies and boost commercial impact through better audience reach and affinity. Insights at a Glance Analysis Gartner ...

Analyst(s):   Alex De Fursac Gash
Research Oct 2026
... Access Insights Already a Gartner client? To realize AI’s potential to defend and strengthen brands, CMOs must move their teams from rendering branded assets to applying brand positioning context across content operations. Use feedback from public AI systems to guide brand-aware agents to reinforce desired ...

Analyst(s):   Alan Lopez   |   Andrew Frank
Research Oct 2026
... a Gartner client? IT procurement must evolve from overseeing costs and SLAs to driving business outcomes, with providers measured on transformation, AI value, resilience, and adoption. Heads of IT procurement should update contracts, replace activity-based KPIs, and tie incentives to measurable business ...

Analyst(s):   Jaideep Thyagarajan   |   Jeremy Suter
Research Oct 2026
... Access Insights Already a Gartner client? Enterprise risk increasingly manifests in the work required to execute strategy. For CHROs, workforce misconduct is a critical enterprise vulnerability that threatens organizational trust, brand reputation, employee engagement, and operational execution. While ...

Analyst(s):   Kathleen Weslock   |   Grace Myers
Premium Research Oct 2026
... Heads of Communications are under pressure to extract meaningful value from AI, manage a heightened risk reputation landscape and keep employees aligned to strategy amid disruption. Use this presentation to focus on the most critical trends, challenges and actions for success in 2027 and beyond. Overview ...

Analyst(s):   Patryck Allen   |   Elizabeth Kilbride
Research Oct 2026
... Access Insights Already a Gartner client? AI operations management vendors are evolving from basic monitoring to unified, autonomous life cycle orchestration. Tech product and service leaders must invest in enhancing visibility, security, and cost management capabilities and use cases to drive competitive ...

Analyst(s):   Arup Roy   |   Pankaj Prasad
Premium Research Oct 2026
... Knowledge plays a foundational role in the successful delivery of both self-service and assisted service and is now more critical than ever for AI, automation and human agent success. Customer service and support leaders should use this template to build a business case for knowledge management investment ...

Analyst(s):   John Quaglietta   |   Jennifer MacIntosh
Research Sep 2026
... Access Insights Already a Gartner client? AI is transforming products from predictable linear systems into adaptive, autonomous agents. CPOs must establish robust trust layers to ensure that AI is safe, reliable, and interoperable, overcoming presales objections and driving adoption. Overview Analysis ...

Analyst(s):   Esha Bhatia   |   Ayelet Heyman
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