... budgets and talent gaps, CMOs must pivot from headcount reductions to strategic AI talent optimization. CMOs must navigate the attrition and budget hurdles to optimize human intelligence, retain top performers, and help build an AI-centric marketing organization. Insights at a Glance Strategic Planning Assumption ...
Analyst(s): Alexandra Bellis | Sally Witzky
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... AI is changing who influences decisions that drive growth. As AI democratizes customer and market insights, marketing’s future relevance will depend on translating signals into decisions that drive growth. CMOs must strengthen marketing’s influence, protect decision rights and build the capabilities ...
Analyst(s): Sharon Cantor Ceurvorst | Amy Abatangle
... Access Insights Already a Gartner client? Many CSOs focus AI pursuits on the seller work that is easiest to automate, but the greatest gains often come from improving the actions that rely on judgment, customer insight and decision quality. Use this research to prioritize the right actions before deciding ...
... produce reliable revenue growth, but the reality is that most manage a sizable, nonproductive long tail of partners. To remedy this, CSOs must deploy AI to optimize partner management and enablement and to free up their teams to invest in high-potential partners. Insights at a Glance Impact Actions How ...
... Get ready now or lose out on the $40 billion ERP agentic AI gold rush. Product leaders have a 12-month window to inject domain context and capabilities into their agentic AI offerings and create a durable monetization strategy. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading ...
Analyst(s): Amarendra . | Chris Pang | Dennis Gaughan
... have established AI governance and are pivoting to evaluating the AI portfolio. Pilots have been successful, but scaling and value realization remain constrained. CIOs can use this research to benchmark budgets, prioritize initiatives, and align strategies for maximum impact from AI investments. Insights ...
... Access Insights Already a Gartner client? Deloitte’s experience expertise, digital product engineering, agentic operations and change management make it the front-runner in the intelligent products and services innovation services race. Competitors can close the gap by broadening marketing agency-only ...
... Access Insights Already a Gartner client? Data and analytics leaders can leverage context graphs to enhance AI agents’ decision making, address inefficiencies and risks, and improve business value through enriched data context. Insights at a Glance Impact Actions How to Execute Success Measures Gartner ...
... essential capabilities, while identity visibility and intelligence platforms and identity and access management augmentation vendors are reshaping the market through advanced functionality and real-time visibility. Overview Introduction Description Benefits and Uses Risks Recommendations Gartner Recommended ...