... Access Insights Already a Gartner client? AI capability is accelerating. Buyer value is not. Closing the projected $3 trillion annual gap and growing requires software product leaders to move beyond copilots and interfaces and control governed execution, measurable outcomes and the economics of work ...
Analyst(s): Robert Brown | Alastair Woolcock
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... Access Insights Already a Gartner client? Confusion about AI context is widespread and is a critical business risk as AI agents proliferate and costs rise. This research helps data and analytics leaders answer the top foundational questions about AI context to establish shared definitions, evaluate vendor ...
... AEO visibility data is only as credible as the prompts behind it. For tech CEOs, a weak tool does more than just waste a martech line item. It sends a small team to optimize the wrong pages while answer engines build shortlists without you. You require six capabilities before you fund a platform. Ins ...
Analyst(s): Elisabeth Torres-Schulte | Erin Gordon
... Access Insights Already a Gartner client? Heads of Enterprise Architecture (EA) steer emerging technology and AI adoption, while the governance and data foundations that carry pilots into production have fallen behind. By redirecting their emerging-technology efforts from selecting and piloting toward ...
... leaders who fail to build active cognitive immunity against AI-driven disinformation, model poisoning and sensory spoofing will expose their clients and platform ecosystems to catastrophic reputational, financial and physical liabilities. Market leadership will favor those who establish digital trust preemptively ...
... Access Insights Already a Gartner client? Agentic AI will push software specialization beyond tech, vertical and functional packages to hyper-specialized task-specific applications assembled at runtime. These solutions will evolve gradually over the next 10 years as product leaders overcome significant ...
... This tool for talent management leaders provides an overview of common talent segmentation approaches, including the 9-box approach and several other alternatives. The tool also provides considerations to guide the selection of the organization’s segmentation approach. Overview Gartner Insights Abstra ...
... Access Insights Already a Gartner client? The utility CIS market is fragmenting. This research helps CIOs assess the vendor landscape and fast-emerging opportunities in AI, adjacent software markets, business justification, and commercial agility, which are critical inputs to long-term revenue and customer ...
... Access Insights Already a Gartner client? AI is changing brand discovery and customer buying journeys. New survey data reveals that CMOs are adapting to AI-mediated buying journeys by treating AI systems and humans as distinct audiences, increasing investment in AI visibility while strengthening emotional ...