... Access Insights Already a Gartner client? AI agents are becoming autonomous decision makers across demand generation workflows, pushing leaders to rethink human involvement. CMOs must align agent autonomy with decision risk to scale execution without increasing operational, financial or reputational ...
Analyst(s): Ray Pun | Amy Jenkins | Richard Tso
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... Access Insights Already a Gartner client? As intent signals become increasingly commoditized, sellers gain a competitive advantage from proprietary intelligence. CSOs can use this research to provide sellers with context-aware intelligence that enables them to act faster than competitors. Insights at a ...
Analyst(s): Chris Chandler | Paul Vignati | Alyssa Cruz
... Access Insights Already a Gartner client? Cost allocation and chargeback are most effective when they support better decisions, accountability and stewardship rather than simply assigning costs. CIOs must align allocation and charging approaches to the outcomes and behaviors they want to influence whi ...
Analyst(s): Bryan Hayes | Robert Naegle | Galliopi Demetriou
... Access Insights Already a Gartner client? Unmanaged AI assets across heterogeneous systems create enterprise silos. Agent registries provide a centralized system of record for discoverability, governance, identity, risk, and ownership. This document explains their purpose and types, and highlights key ...
Analyst(s): Raúl Arrabales | Hugo Meyer | Gary Olliffe
... Access Insights Already a Gartner client? Public sector IT services deliver greater value when contracts drive provider accountability and measurable outcomes. Public sector IT procurement leaders should align sourcing, governance, and commercial models to reinforce desired provider behaviors. Insights ...
Analyst(s): Nathan Davie | Tom Sieber | Jess Aggio
... Access Insights Already a Gartner client? Achieving AI ROI requires more than model capability — flaws in workflow fit, trust, or governance create a “Zero Problem” that causes over 95% of AI pilots to fail. This research provides a formula to replicate engineering practices and convert pilots into scalable ...
Analyst(s): Paige Kirk | Jason Wong | Brent Stewart
... CEOs and CFOs are cutting their SaaS budgets in the false belief that purchased applications can all be replaced with AI-developed in-house versions. Instead of capitulating, application leaders should use data-backed best practices to establish a measured, purposeful application strategy. Insights at ...
Analyst(s): Meghna Joshi | Tad Travis | Tristan Iles
... OpenText Perforce Software QyrusAI Sauce Labs SmartBear TestMu AI Tricentis UiPath Governed Self-Healing Human & Agent Workflow Collab. Test Artifact Generation Framework & Format Interoperability Test Orchestration & Prioritization Risk Prediction & AI Validation API Testing, Service Virt & Harness Test Data ...
Analyst(s): Sushant Singhal | Ross Power | C.A. Swan
... continue to adopt new AI applications and AI agents at a steady pace, and many are also building homegrown AI applications. This Hype Cycle enables C-level executives to track emerging technologies and techniques that will require cybersecurity practices to evolve in order to secure AI. Strategic Planning ...
Analyst(s): Jeremy D'Hoinne | Dionisio Zumerle | Jeff Arias