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Research Oct 2026
... Access Insights Already a Gartner client? Achieving AI ROI requires more than model capability — flaws in workflow fit, trust, or governance create a “Zero Problem” that causes over 95% of AI pilots to fail. This research provides a formula to replicate engineering practices and convert pilots into scalable ...

Analyst(s):   Paige Kirk   |   Jason Wong   |   Brent Stewart
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Research Oct 2026
... service leaders often fail to realize expected value from AI because their AI use case portfolio is misaligned with business objectives and executive willingness to invest, assume risk, or wait for returns. This research helps leaders align AI ambitions with investment realities. Insights at a Glance ...

Analyst(s):   Uma Challa   |   Brett Overbey   |   Francesco Vicchi
Research Aug 2026
... are collapsing the cost floor for enterprise AI and software. Vendors must reposition around workflow value, integrated harnesses, enterprise governance, and AI safety as model value commoditizes. Overview Strategic Planning Assumptions Introduction Market Trend Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Evan Zeng   |   Alastair Woolcock   |   Arun Chandrasekaran
Research Oct 2026
... consumption costs, made worse by employees using Cowork for tasks Copilot can perform at no extra cost. IT leaders should pilot Cowork with advanced AI users but adopt a “Copilot first, Cowork by exception” policy. Overview What We’re Hearing From Clients Impacts Recommendations Analysis Gartner Recommended ...

Analyst(s):   Max Goss   |   Olga Martí
Research Sep 2026
... Access Insights Already a Gartner client? AI value is realized through a portfolio of interconnected investments, not individual pilots. Asset-intensive CIOs can use Gartner’s value realization chain approach to identify dependencies, align investments to outcomes, and continuously reprioritize for measurable ...

Analyst(s):   Ricardo Chang   |   Faisel Pervaiz   |   Chet Geschickter
Research Oct 2026
... Access Insights Already a Gartner client? IBM’s comprehensive capabilities, embedded delivery model, and connected context ecosystem make it the front-runner in the context engineering services race. Competitors that emphasize context accelerator development capabilities and industry-specific context ...

Analyst(s):   Ben Fieselmann   |   Tom Coshow   |   Craig Lowery
Research Oct 2026
... Access Insights Already a Gartner client? Communications service providers have broad small-business reach via connectivity but capture minimal IT spend. To grow IT revenue, product leaders must orchestrate local MSP partners to handle hands-on field delivery at scale. Overview Analysis Gartner Recommend ...

Analyst(s):   Khurram Shahzad   |   Raj Sonak   |   Pablo Arriandiaga
Research Sep 2026
... Access Insights Already a Gartner client? CSOs must close the “value gap” to drive retention and growth, yet existing strategies fail to enable customers to achieve value realization at scale. This research provides a framework for CSOs to operationalize value realization. Insights at a Glance Impact Act ...

Analyst(s):   Greg Hessong   |   Morgan Barnes   |   Daniel Hawkyard
Research Sep 2026
... Access Insights Already a Gartner client? Digital sales rooms improve deal engagement and execution — but without a clear deployment plan, they risk becoming underutilized content repositories. Sales operations leaders must first align DSR use cases to key opportunities to add value, then mitigate ris ...

Analyst(s):   Luke Tipping   |   Melissa Hilbert   |   Mark Paine
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