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Premium Research Oct 2026
... High token costs in agentic NetOps can quickly erode expected ROI. Heads of I&O must evaluate vendor tokenomics and pricing models before scaling implementations. Insights at a Glance Strategic Planning Assumptions Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Andrew Lerner   |   Karen Brown   |   Mike Leibovitz   |   Tim Zimmerman
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Research Oct 2026
... provides CIO and CSP product leaders with an analysis of architectural modules, market segmentation, and emerging technology drivers. Insights at a Glance Strategic Planning Assumption(s) Market Outlook Current Market Landscape Market Definition Example Vendors Gartner Recommended Reading Note 1: IoT MVNO Definitions ...

Analyst(s):   Pablo Arriandiaga   |   Nitin Narang   |   Ajit Patankar   |   Kameron Chao
Research Oct 2026
... Access Insights Already a Gartner client? AI transformation is not a one-time change initiative with a fixed end state. As AI capabilities and ways of working continue to evolve, software engineering leaders drive stronger outcomes by building adaptability, encouraging experimentation, and co-creating ...

Analyst(s):   Aliyah Camacho   |   Akis Sklavounakis   |   Akriti Kapoor   |   Michelyne Chavez
Research Oct 2026
... Marketing work management platforms are evolving from systems that document and track work to platforms that orchestrate marketing activities across AI-enabled resources. CMOs should evaluate how effectively these platforms support prioritization, resource optimization and adaptation to changing business ...

Analyst(s):   Kate Fridley   |   Michael McCune   |   Amy Jenkins   |   Lacretia Marsh
Research Oct 2026
... Access Insights Already a Gartner client? Client conversations have revealed that CIOs determined to integrate quantum technology can avoid lock-in by prioritizing sovereign and interoperable ecosystems alongside Fujitsu’s open-source application and middleware. Stay hardware-agnostic and don’t get sw ...

Analyst(s):   Matthew Brisse   |   Tsuneo Fujiwara   |   Mark Driver
Research Oct 2026
... Access Insights Already a Gartner client? The CCaaS market continues to evolve with the gradual maturation and increasing adoption of generative and agentic AI, along with the broadening overlap in capabilities between CCaaS and CRM CEC solutions. This research helps customer service and support technology ...

Analyst(s):   Pri Rathnayake   |   Jason Bridge   |   Drew Kraus   |   Megan Fernandez
Premium Research Oct 2026
... AI is driving rapid change, impacting work practices and adding new costs in organizations. CIOs need to be prepared to capture and classify costs based on accounting standards to be able to capitalize AI expenditure. Collaboration and clear communication between CIOs and CFOs are critical to success ...

Analyst(s):   Bill Blosen   |   Lauren Wheatley   |   Galliopi Demetriou   |   Stephen O'Malley
Research Oct 2026
... Access Insights Already a Gartner client? Beyond the WMS Magic Quadrant, specialized vendors offer advanced, differentiated solutions in regional markets (Europe, APAC) and niche segments (MHE automation, midmarket). This research provides supply chain strategy leaders with a comprehensive view of the ...

Analyst(s):   Simon Tunstall   |   Ed Smith   |   Abdil Tunca   |   Federica Stufano
Research Oct 2026
... and AI agents has introduced unprecedented cost unpredictability, often making ROI and value alignment elusive. Startup vendors in the AI FinOps market offer leaders responsible for AI innovative solutions, including token management, to optimize AI cost. Summary Market Definition Emerging Market Quadrant ...

Analyst(s):   Nitish Tyagi   |   Adam Ronthal   |   Marco Meinardi   |   Ray Collins
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