... and Account Scoring Multichannel Marketing Management Measurement and Reporting Email Marketing Data Ingestion and Activation Generative and Agentic AI Unified Audience Activation Dynamic Journey Orchestration Revenue Growth and Optimization Inclusion and Exclusion Criteria Gartner Recommended Reading ...
Analyst(s): Julian Poulter | Jeff Cohen | Martin DeWitt | Upasna Chandna
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... To ensure data governance and reduce AI-related risks, general counsel should establish robust digital sovereignty strategies and monitor AI tool usage. This research highlights necessary actions and considerations for effective governance. Insights at a Glance What You Need to Know Why Now Issues Gartner ...
Analyst(s): Allysa Johnson | Bart Willemsen | Melissa Ruiz Hernandez | Bernard Woo
... Success in the CISO role today demands more than defense against cyberattacks. CISOs must also use cybersecurity to enable broader enterprise value, shaping strategy, driving innovation, and enabling growth. Insights at a Glance Strategic Planning Assumption Issue Impact More Detail Contributors Gartner Re ...
Analyst(s): Rob McMillan | Christopher Mixter | Christine Lee | Tom Scholtz
... Access Insights Already a Gartner client? Technical trade-offs preclude universally sovereign SASE deployment. Cybersecurity and infrastructure and operations leaders must assess constraints, and balance cost and capabilities with regulatory needs, to select a “sovereign enough” deployment model. Insig ...
Analyst(s): Charlie Winckless | Andrew Lerner | Charanpal Bhogal | Theo de Feligonde
... on emerging trends CISOs should treat NIST’s new guidance for AI-assisted compliance as an initial step toward helping resource-constrained teams begin their CSF 2.0 journey. While these tools provide a valuable ignition point, generative AI must not be relied upon to draft cybersecurity strategies. Overview ...
... Access Insights Already a Gartner client? Selecting an appropriate cybersecurity controls framework helps prioritize resources, improves risk visibility, and supports the success of the cybersecurity program. This note details criteria for selecting a primary framework aligned with your team’s and org ...
Analyst(s): Oscar Isaka | Victoria Cason | Tisha Bhambry | Alex Michaels
... Rapid integration of third-party AI models and commercial AI software exposes organizations to complex supply chain risks. CISOs must proactively address these blind spots to avoid breaches, manage concentration risk, and maintain operational and AI-specific cyber resilience. Insights at a Glance Strategic ...
Analyst(s): Alex Michaels | William Dupre | Chiara Girardi | Oscar Isaka
... This research identifies eight forces that will reshape internal audit by 2030. CAEs must consider these forces to make complex decisions in preparation for the function’s future success. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Tegan Gebert | Daniel Ryntjes | Stephen Osborne | Brian Andersen
... Macroeconomic risks increasingly disrupt R&D performance. Use this report to understand the emerging pressures you or your stakeholders experience that may shape or challenge R&D’s performance. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Tom Jepsen | Trevour Kelleher | Atul Dighe | Alex Curry