... for leads and accounts and orchestrate customer engagement. CMOs can leverage this research to assess market maturity and AI innovations and to identify optimal vendors for strategic growth. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Act-On Software Adobe BUSINESSNEXT ...
Analyst(s): Jeff Cohen | Julian Poulter | Martin DeWitt | Upasna Chandna
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Insights Already a Gartner client? As banks scale agentic AI, CIOs face rising risks in governance, compliance and operational complexity. Use these insights as a guide to select platforms that provide the controls and oversight needed to safely manage AI agents at enterprise scale. Insights at a Glance Innovation ...
Analyst(s): Van To | Jeff Casey | Sudarshana Bhattacharya | Jasleen Kaur Sindhu
... Brief Architecture Use Cases Architecture Diagram Architecture Capabilities and Components Edge AI Application Layer Edge AI Outcome Execution Layer Edge AI Data Layer Edge AI Enablement Layer Edge AI Infrastructure Layer Key Architecture Principles and Patterns Key Architecture Recommendations Gartner Recommended ...
Analyst(s): Sumit Rajput | Alfonso Velosa | Scot Kim | Mohini Dukes
... Access Insights Already a Gartner client? Capital constraints and increasingly complex capital expenditure portfolios make it harder for CFOs to direct investment to the highest-value opportunities. Explore technology solutions that improve life cycle capital allocation decisions across planning, prio ...
... To ensure data governance and reduce AI-related risks, general counsel should establish robust digital sovereignty strategies and monitor AI tool usage. This research highlights necessary actions and considerations for effective governance. Insights at a Glance What You Need to Know Why Now Issues Gartner ...
Analyst(s): Allysa Johnson | Bart Willemsen | Melissa Ruiz Hernandez | Bernard Woo
... Stay up to date on the latest developments in AI for software engineering and their implications for your organization. In the AI briefing for October 2026, read about general-purpose classifier models such as Jev and the promise of faster and cheaper agents, get a blueprint for what’s next for agile ...
... Gartner First Takes Fresh insights on emerging trends CMOs of brands that sell on Amazon must lean into the new capabilities rolled out at Amazon Ads’ annual unBoxed event. Marketers in all categories must retool for automated, low-latency ad operations, and assess how Amazon Ads’ leverage in advertis ...
... Simply deploying AI tools does not guarantee business value when digital workers skip AI fundamentals. Use the practical tips and strategic behavioral shifts in this workshop to transform passive users into a workforce that has adapted to AI. Overview Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Adam Preset | Sohail Majumdar | Cory Decker | Joe Mariano
... Already a Gartner client? Decisions about AI cost models often look sound in pilots but break at scale. As usage, commitments and autonomous workflows grow, costs can outpace value. CIOs must put in place the governance, accountability and economic controls that ensure AI spending scales with business value ...