... Access Insights Already a Gartner client? The CRM customer engagement center market evolution is accelerating, driven by AI and functional convergence. Customer service and support leaders should use this research to evaluate the CRM CEC products from 11 vendors across 12 capabilities and five use cases ...
Analyst(s): Francesco Vicchi | Devra Struzenberg | Drew Kraus | Jim Robinson | Pri Rathnayake
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... AI is often hailed as the ultimate engine for innovation, capable of generating transformative products and services through advanced algorithms. Yet, the journey from a novel AI idea to meaningful revenue is rarely swift or straightforward. This reality stands in stark contrast to the expectations of ...
... vendors are responding through advanced decisioning and AI-assisted, end-to-end workflow acceleration. Overview What You Need to Know Analysis Adobe Bloomreach Braze Brevo Constant Contact HubSpot Intuit Mailchimp Klaviyo Oracle Salesforce Twilio Zeta Global Analytics Contact Management and Segmentation Deliverability ...
Analyst(s): Alan Lopez | Matt Moorut | Noam Dorros
... Geopolitical “kill switches” can turn off AI products locally overnight. Beyond the political theater, the threat of national kill switches represents a massive new compliance headache for global enterprises. Yet, at the same time, the threat creates a massive opportunity for tech CEOs who build modular ...
Analyst(s): Daryl Plummer | Peter Havart-Simkin | Annemarie Roussel
... Advertising platforms handle more than half of global ad spend, at least $600 billion, and three providers dominate. CMOs can use these insights to manage cross-platform investment portfolios across ad platforms through a fast-evolving market outlook and landscape, with AI disruption at center stage. Insights ...
Analyst(s): Andrew Frank | Sarah Brennan | Jessica Dervyn | Eric Schmitt
... AI-native companies are scaling 40% faster than traditional SaaS providers, signaling a major paradigm shift from software-as-a-service (SaaS) outcome-as-agentic-solution (OaAS). As AI agents take on entire workflows, the definition of software is being rewritten. Join this complimentary Gartner technology ...
... Join this complimentary Gartner AI webinar as a Gartner expert explains the key techniques and technologies powering one of the most transformative technologies of the decade and, leveraging the Gartner Hype Cycles to identify innovations to exploit to execute your AI strategies. You will walk away from ...
... prompting cybersecurity leaders to reassess providers. CISOs must decide what stays in global SaaS, what needs regional processing, and what requires on-premises deployment, all while preserving protection and supporting AI adoption. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended ...