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Research Sep 2026
... Access Insights Already a Gartner client? Emerging AI tools are reshaping marketing and sales collaboration by enabling real-time, data-driven alignment. This Top View research highlights AI-powered solutions including meeting agents, SDR agents, revenue enablement platforms, and competitive intelligence ...

Analyst(s):   Upasna Chandna
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Premium Research Sep 2026
... Tokens are becoming a new meter of AI consumption. This research explains token generation and pricing in plain language and helps heads of I&O balance cost, quality, reliability and business value as generative and agentic AI adoption grows. Insights at a Glance Issue Impact More Detail Contributors ...

Analyst(s):   Ashish Banerjee
Research Sep 2026
... shipment growth marginally. Physical AI robots, autonomous drones, and CCTV cameras are the major opportunities for vendors. Vendors should capitalize on the new revenue opportunities by targeting the distinct needs of individual use cases. Insights at a Glance Market Opportunity Key Trends Methodologies ...

Analyst(s):   Srujan Akurathi
Premium Research Aug 2026
... As economic uncertainty raises pressure to justify sales technology spending, traditional ROI approaches often fail to capture the full value of incorporating sales technology into operations. Sales operations leaders must choose the most relevant method for demonstrating the value of sales technolo ...

Analyst(s):   Steve Rietberg
Research Aug 2026
... Access Insights Already a Gartner client? CSOs can boost win rates and forecast accuracy by equipping sellers with data-driven insights to uncover buying group friction. By identifying and closing value gaps — where stakeholders diverge on priorities — sellers can reduce decision paralysis and keep co ...

Analyst(s):   Greg Hessong
Premium Research Sep 2026
... Content authenticity labeling is quickly becoming an essential consideration for content creators. Heads of communications should familiarize themselves with the two methods that are emerging as standards: Content Credentials and digital watermarking. Insights at a Glance Authenticity Labeling Is a Cr ...

Analyst(s):   Dorian Cundick
Premium Research Sep 2026
... Trust is a significant factor in determining whether users will adopt AI-enabled systems. Maintaining a high degree of user confidence is essential for user engagement. Software engineers must design AI systems for transparency, explainability and control to create products that their users trust. Overview ...

Analyst(s):   Paige Kirk
Premium Research Sep 2026
... Redundant oversight and disconnected teams often prevent risk management from being effective. Organizations can break down these barriers and ensure risk management supports business goals by adopting a clearer four-role structure that coordinates responsibilities across their risk, audit, and oper ...

Analyst(s):   Tim Faulkner
Premium Research Sep 2026
... This tool helps heads of ERM assess, train, and develop risk owners and risk liaisons using practical assessment frameworks, feedback tools, and structured learning paths. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Tim Faulkner
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