... Access Insights Already a Gartner client? Many procurement leaders operate with only pockets of influence. As a result, procurement remains primarily in a support role with limited influence on strategic decisions. Create cross-functional stakeholder maps to build a network of influential supporters a ...
Analyst(s): Fareen Mehrzai
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... Many sales AI strategies overrotate on which AI tools to buy, for which use cases, resulting in AI performance theater. CSOs can leverage the back-of-the-napkin model to identify gaps in their strategy by aligning efforts with personal, process, and operating model transformations. Insights at a Glance ...
... client? CMOs must accelerate AI use in marketing workflows to scale AI ROI, yet many hesitate to mandate AI adoption. Those that implement adoption mandates are significantly more likely to say their approach exceeds expectations. Use a mandate to create conditions for sustained AI-enabled performance. Insights ...
... As AI powers both content creation and discovery, weak governance can lead to inconsistent messaging, compliance risks, and fractured buyer experience. Use this toolkit to assess content governance maturity and establish the accountability and guardrails needed for both humans and machines. When to Use ...
... Access Insights Already a Gartner client? Organizations evaluating VMware modernization focus on licensing costs while underestimating operational, implementation and ecosystem impacts. Heads of I&O should use this total cost of ownership framework and downloadable TCO workbook to evaluate alternative ...
... Despite prioritizing IT vendor risks, many organizations fail to protect themselves from preventable, significant IT vendor incidents. IT procurement leaders must identify gaps and focus on the foundations of their IT vendor risk management approach to best protect their organization. Insights at a G ...
... absence of data, early-stage idea evaluation relies heavily on intuition, especially as AI increases idea volume and speed. R&D leaders can improve decision quality not by removing intuition, but by structuring it before AI scales it. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading ...
... Access Insights Already a Gartner client? Existing accounts are critical for growth, yet growth is often limited by an incomplete understanding of customer needs due to overreliance on sellers to capture and interpret information. CSOs must operationalize customer intelligence to turn customer signals ...
... vendors have recently launched agentic AI SCM apps. CSCOs should evaluate and mitigate hidden risks before deploying such apps at scale, as the cost of repairing the damage caused by ungoverned agentic AI SCM apps is exponentially higher than the cost of AI assistants or AI agents. Insights at a Glance Issue ...