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Premium Research Sep 2026
... Mac use in the enterprise is increasing due to employee demand and Apple’s growing support of enterprise management controls. This research guides application architects familiar with Microsoft Windows administration on how to effectively manage macOS without compromising the Apple experience. Overvi ...

Analyst(s):   Craig Fisler
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Premium Research Aug 2026
... into an executable recovery sequence. This framework corrects five missteps, from conflated tiers and waves to workaround data left unused, plus how AI assistance and situational guidance apply for complex environments. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner ...

Analyst(s):   Ron Blair
Research Aug 2026
... Access Insights Already a Gartner client? When observability value is difficult to demonstrate, heads of I&O and their teams should identify key business risks and priorities, then define a small set of high-impact use cases that make outcomes visible, measurable and relevant beyond IT. Insights at a G ...

Analyst(s):   Neil Young
Research Sep 2026
... Chief sales officers are under increasing pressure to translate AI potential into meaningful business outcomes while navigating changing buying dynamics and seller expectations. Refer to Gartner’s seven strategic themes to navigate the AI-driven changes that CSOs need to make to sales strategy, growth ...

Analyst(s):   Robert Blaisdell
Premium Research Sep 2026
... Fragmented marketing tech stacks obscure partner value and create massive operational overhead. Demand generation leaders must shift from a disjointed tools-first approach to an outcome-first GTM strategy that unifies people, processes, and platforms to drive scalable, partner-led pipelines. Insights ...

Analyst(s):   Laz Gonzalez
Research Sep 2026
... Access Insights Already a Gartner client? AI leaders must balance AI ambition with the mitigation of increasing technology, talent and business risks to maximize enterprise value from AI. Gartner’s seven themes help AI leaders focus on the decisions and actions that matter most through 2027. Analysis ...

Analyst(s):   Erick Brethenoux
Premium Research Sep 2026
... Advances in generative and agentic AI are reshaping marketing performance analytics. As dashboards give way to AI-driven decision support, CMOs must rethink how they evaluate analytics technology, prioritizing context, governance and decision enablement over reporting alone. Insights at a Glance Strategic ...

Analyst(s):   Rachel Dooley
Premium Research Sep 2026
... IoT serves as a foundational layer for physical AI by providing real-time data from connected devices. This two-way communication is the first step for AI systems to interact intelligently with the physical world, driving automation and smarter operations. Insights at a Glance Issue Impact More Detail ...

Analyst(s):   Srujan Akurathi
Research Sep 2026
... Access Insights Already a Gartner client? The best defense of an IT budget is transparency. Prove IT is efficient, quantify the cost of performance, and require business leaders to choose the trade-offs they will accept. As a result, budgets are aligned to business priorities, not challenged as IT spe ...

Analyst(s):   Bryan Hayes
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