... Access Insights Already a Gartner client? The share of the CMO’s budget allocated to marketing technology has been declining since 2018. To secure martech budgets and deliver positive returns from martech investments, high-performing CMOs prioritize templatized martech operations, capability-focused m ...
Analyst(s): David Walters | Benjamin Bloom | Tia Zervas | Aparajita Mazumdar | Greg Carlucci
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... Analytics Capability to Drive Tactical and Strategic Agility Need No. 3: Insights Into Advancing Industry Revenue Cycle Solution Capabilities for Integrated Functionality That Goes Beyond Standard RCM Next Steps for the CIO Understand the Financial Demands on the Enterprise and the CFO Position Total Revenue ...
... Infrastructure and operations leaders often struggle to realize the full value from cloud managed service provider partnerships because of transition period tensions. Learn how Molson Coors creates a deeper operational alignment between I&O and MSP teams to unlock long-term business benefits. Case Ov ...
... Access Research Already a Gartner client? Many global insourced centers underperform due to misalignment, low investment, poor tracking or incorrect operating models. The Four I Risk Framework, consisting of intention, integration, investment and impact, ensures GICs are aligned, efficient and deliver ...
Analyst(s): Matt Baldino | Sundar Viswanathan | Danny Kreidy | Rajib Gupta | Ganesh Ramamoorthy | Alan Stanley
... Access Research Already a Gartner client? Go-to-market misalignment is a common driver of inefficiency and friction in B2B enterprises. To mitigate this, revenue and retention leaders must effectively work within a GTM Council to foster unified decision making and strategic alignment, thereby boosting ...
Analyst(s): Rahim Kaba | David Yockelson | Sharon Cantor Ceurvorst | Dave Egloff | Jeff Cohen
... Access Research Already a Gartner client? Tech marketers who aggressively shift to AI to support demand generation will outperform their peers in an uncertain market. While demand generation leaders who embrace AI will drive competitive advantage, they will also simultaneously disrupt themselves out o ...
Analyst(s): Suzanne White | Amy Jenkins | Isoke Mitchell | Alan Antin | David Yockelson | Christy Ferguson
... Chief communications officers face future-proofing their functions and their organizations against a barrage of volatile, complex and ambiguous environmental forces. Learn which trends to watch and how to lead your function’s response to them. Analysis Research Highlights Contributors Gartner Recommende ...
Analyst(s): Michelyne Chavez | Emily Earl | Kelly McHale | Dorian Cundick | Adam Herold | Hertha Meyer
... The execution challenges faced by CIOs are often rooted in disconnects between infrastructure capability limitations, architecture and intended business outcomes. Use this peer-based research to identify best-practice actions that enable infrastructure foundations to transform and exceed expectation ...