... While personalization drives many positive outcomes, it can also unintentionally undermine customer confidence, leading to elongated purchase cycles and regret. This research helps CMOs and their teams enhance and revitalize personalization strategies to gain a competitive edge. Overview Conclusion ...
Analyst(s): Michael Ro | Audrey Brosnan | Sharon Cantor Ceurvorst | Nicholas Mortensen | Janine Kanters
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... CIOs cannot transform IT’s operating model using a top-down, waterfall approach detached from those affected by change. Instead, they can learn how Sanofi manages the transformation using agile techniques, which include iteration, employee feedback and co-creation. Case Overview Problem/Objective Critical ...
... Access Research Already a Gartner client? CIOs can use this guide to democratize digital delivery. Co-leading, co-delivering and co-governing the production of digital capabilities with business/corporate areas yields better returns on digital investments but requires a smart design along with the C-s ...
... CEOs are facing a series of leadership tests amid significant market uncertainty. Our CEO survey highlights critical priorities and changes in CEOs’ thinking as they navigate market and government policy shifts at the start of 2025. Overview Contributors Gartner Recommended Reading Gartner Research ...
Analyst(s): Jennifer Carter | David Furlonger | Gabriela Vogel | Stephen Smith | Don Scheibenreif
... Agentic AI in logistics is progressing but its impact is still uncertain. Overhyped technology, varying feasibility and unproven value often lead to higher costs, frustration, and abandoned projects. This research guides supply chain leaders to confidently identify, prioritize, and scale genuine opp ...
Analyst(s): Brock Johns | Simon Tunstall | Oscar Sanchez Duran | Christian Titze | Rishabh Narang
... Digital transformation elevates CIOs from operational leaders to strategic partners, empowering them to drive innovation, shape technology strategies, and deliver measurable business value. To fully realize this potential, CIOs must master influence by leveraging three core strategies. Insights at a ...
Analyst(s): Daniel Sanchez Reina | Christie Struckman | Fariba Anderson | Monika Sinha | Shiksha Ranjan
... The Finnish Tax Administration’s Director General (CEO) and Director of Product Management (CIO) transformed the tax administration’s enterprise operating model to streamline organizational silos, reduce duplication and costs, and increase agility through product-centric techniques. Case Overview Prob ...
... Chief sales officers depend on account growth to achieve their revenue goals, yet ineffective strategies, inconsistent execution, and overloaded account managers often result in missed opportunities. This presentation explores how CSOs can build an environment that empowers their teams to consistent ...
Analyst(s): Ethan Treadwell | Jared Davis | Antra Sharma | Colleen Giblin | Betsy Gregory-Hosler
... Access Research Already a Gartner client? Many SAP customers have yet to determine their SAP S4/HANA strategy, and SAP’s push toward the cloud has made this more challenging. Sourcing and procurement leaders should use this research to understand the critical factors that will impact their decision an ...
Analyst(s): Bill Ryan | Mike Tucciarone | Calum McDonald | Jan Cook | Victoria Rowan