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Premium Research Jan 2024
... Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful interactions on customers’ mobile devices. Use this research to balance evolving mobile marketing demands and dynamic device platforms to find the best vendor fit. Overview Market Defini ...

Analyst(s):   Kassi Socha   |   Suzanne Schwartz
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Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Enterprise transformations are accelerating due to competitive pressures, technological advances and economic headwinds. Innovation and optimization, adaptive program management, agile resource orchestration, and change leadership are required ...

Analyst(s):   Cynthia Phillips   |   Casey Buckley
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Successful product marketing execution hinges on communicating value to internal and external stakeholders. To deliver impact, product marketers must develop differentiated value propositions and stories that motivate buyers to act and empower ...

Analyst(s):   Rahim Kaba   |   Elizabeth Jones
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Expanding pressures around digitalization, economic headwinds and margin erosion will magnify CFO role complexity in 2024. To be effective, CFOs must personally evolve their leadership bench, optimize personal and team time spend, and maximize ...

Analyst(s):   Randeep Rathindran   |   Barika Pace
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Comprehensive measurement, data-driven optimization and effective technology adoption are critical to achieving marketing excellence. Product marketers must track and prove marketing performance, utilize a modern martech stack and develop effi ...

Analyst(s):   Ray Pun   |   Amy Jenkins
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Product marketing brings products and services to market and ensures their overall success. This initiative focuses on defining target customers more effectively, creating a portfolio GTM strategy and building a best-in-class product marketing ...

Analyst(s):   Rahim Kaba   |   Alan Antin
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Software engineering leaders must implement an operating model that delivers their organization’s mission while nurturing great relationships with peers and other leaders. This initiative will help them manage their teams, work effectively wit ...

Analyst(s):   Brian Minning   |   Akis Sklavounakis
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? The expanding scope of software and the advent of software-based generative AI challenges software engineering leaders to deliver customer value while building compelling employee value. This initiative will help them devise and adapt their so ...

Analyst(s):   Tigran Egiazarov   |   Bill Blosen
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Users, developers and partners can be significant influencers or enablers in tech buying decisions. To increase revenue velocity with less friction, tech marketing must embrace approaches such as product-led growth, developer marketing and com ...

Analyst(s):   David Yockelson   |   Ray Pun
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