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Premium Research Aug 2024
... AI in logistics can help organizations optimize performance, reduce costs and enhance decision making. Logistics leaders can leverage this research to successfully implement AI. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Carly West   |   Jose Reyes
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Premium Research Oct 2024
... In 2025, CCOs must establish their role as a true business leader within the organization. CCOs need to strengthen Communications’ value proposition, champion the responsible use of generative AI within and beyond Communications, and establish new communications norms to combat information overload. ...

Analyst(s):   Elizabeth Kilbride   |   Patryck Allen
Research Jan 2025
... Access Research Already a Gartner client? In an ever-evolving landscape, I&O leaders must create and execute resilient, cost-effective organizational strategies. Gartner offers pragmatic insights from research, tools and case studies to help I&O leaders deliver value to their teams, CIOs and business ...

Analyst(s):   Paul Wang   |   Mark Cleary
Research Jan 2025
... Access Research Already a Gartner client? Successful product marketing execution hinges on communicating value to internal and external stakeholders. Our best practices can help your teams develop differentiated value propositions and stories that motivate buyers to act and empower GTM teams to win, r ...

Analyst(s):   Elizabeth Jones   |   Rahim Kaba
Premium Research Jan 2025
... National defense organizations must accelerate modernization and innovation amid ongoing geopolitical uncertainties and emerging technology advancements. This initiative helps CIOs address complex priorities to enable competitive advantage, military readiness and operational excellence. Scope Analysis ...

Analyst(s):   Michael McFerron   |   Irma Fabular
Research Jan 2025
... Access Research Already a Gartner client? Marketing excellence requires effective program execution and a data-driven measurement strategy to demonstrate business results. Product marketing leaders must track and prove the value of marketing programs, utilize a modern martech stack and adopt efficient ...

Analyst(s):   Amy Jenkins   |   Ray Pun
Research Jan 2025
... Access Research Already a Gartner client? Product marketing leaders must engage users, developers and partners who are key influencers or enablers in tech buying decisions. To increase revenue velocity with less friction, they should deploy approaches such as product-led growth, partner and developer ...

Analyst(s):   Michael Maziarka   |   Ray Pun
Premium Research Feb 2025
... Social media management tools help digital marketing leaders effectively monitor, publish and engage on dynamic social platforms. Use this Market Guide to navigate market evolution and consolidation, and discover the tools and capabilities likely to fit the emerging needs. Overview Market Definition Ma ...

Analyst(s):   Claudia Ratterman   |   Sarah Brennan
Research Mar 2025
... believe technology-related change is key to fuel transformative growth in the face of continued uncertainty. Heads of EA and their teams must support IT and business leaders in future-state realization by orchestrating technology modernization and transformation. Scope Analysis Topics Suggested First ...

Analyst(s):   Mehak Kaur   |   Akshay Jhawar
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