... To stay ahead, healthcare delivery CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner ...
Analyst(s): Chris Beland
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... believe we are near or, in some instances, at the bottom of the current semiconductor cycle. Investors that have been on the sidelines or just overweight AI names in semiconductors should be looking at more broader industry players. Gartner Research ...
... The contract life cycle management market is saturated — many tools offer similar features, making it challenging for clients to identify the best solution. This research helps procurement technology leaders evaluate and select vendor software based on its ability to support prioritized use cases. Overview ...
... Access Research Already a Gartner client? Integrated systems are adapting to new market needs like the rise of AI, as well as market disruption due to Broadcom’s acquisition of VMware. This research helps I&O leaders identify possible integrated systems providers’ choices based on the types of solutio ...
Analyst(s): Uko Tian | Andrew H Kim | Julia Palmer | Jeffrey Hewitt | Tony Harvey
... Access Research Already a Gartner client? Just stopping by? CMOs face pressure to increase marketing’s contribution to revenue by optimizing customer acquisition and growth strategies. Drive revenue through deliberate partnerships with sales to develop demand generation, sales enablement, retention mar ...
... Access Research Already a Gartner client? Just stopping by? Customer-led growth is the business strategy of orchestrating consistent processes, systems and data to deliver on revenue objectives. B2B revenue and retention leaders must adopt a unified commercial approach supported by cross-functional ali ...
... These heady early days of GenAI seem equal parts opportunity and threat. In today’s #Hashtags, we talk about how comms and marketing leaders are racing to protect their brands from deep fakes and bad actors externally — while fending off damaging missteps and backlash inside their own walls. Overview ...
... An effective portfolio dashboard provides insights into portfolio performance to support decision making. This Toolkit provides program and portfolio management leaders with actionable metrics and measurement guidance to create a succinct portfolio dashboard on a page. Gartner Research ...
... Materiality thresholds reduce effort in the close by eliminating work without introducing risk. Use this infographic to start the process of determining a materiality threshold by sharing areas of the close where companies use thresholds and the actual thresholds other corporate controllers use. Over ...