... Nearly all B2B purchases are made amid organizational change and uncertainty, which leads to delayed or smaller deals. B2B CMOs must guide the creation of content that helps buyers execute the change management tasks inherent in complex purchase decisions. Overview Conclusion Gartner Recommended Readin ...
Analyst(s): Sharon Cantor Ceurvorst
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... The 2024 Gartner CIO and Technology Executive Survey identifies technology spending trends and digital investment objectives in Germany, Austria and Switzerland. CIOs in the DACH region can use this Infographic to benchmark their own technology adoption plans and priorities against their peers’. Gart ...
... Access Research Already a Gartner client? Executive leaders in charge of innovation initiatives should use objectives and key results to monitor progress and deliver impactful outcomes in alignment with the business strategy across the enterprise. When to Use Gartner Recommended Reading Gartner Research ...
... Already a Gartner client? AI has quickly generated interest from CFOs looking to maximize resources and improve efficiency and decision making. This HypeCycle provides CFOs with the current state of key AI and advanced analytics techniques relevant to finance, helping them align technology roadmaps with ...
... Access Research Already a Gartner client? Effective D&A governance improves data quality, decision making and AI adoption rates. This HypeCycle helps FP&A leaders make informed decisions about the latest finance D&A governance trends, explore the newest innovations and identify appropriate investment ...
... Banks are prioritizing investments in deployment and governance of AI and data and analytics to achieve business value. Banking CIOs can use this HypeCycle to identify and prioritize technologies and trends needed to derive business value from AI initiatives. Analysis Definition: Why This Is Important ...
... Every year, Gartner cybersecurity experts make impactful predictions. Security and risk management leaders should monitor these trends to be successful in the digital era, especially since most recognize that global change could potentially be one crisis away. Overview Contributors Gartner Recommended ...
... Analytics demands placed on sales organizations are often overwhelming, leading to suboptimal decisions about where those analytics are deployed. This infographic provides a framework that enables sales operations leaders to focus on the decisions that most efficiently deliver the highest impact. Ove ...
... Access Research Already a Gartner client? Effective risk management is a critical driver of business goals. To succeed, legal and compliance leaders must ensure effective and timely risk assessment, monitoring, mitigation and reporting. This increases stakeholder trust, supports business growth and im ...