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Premium Research Feb 2025
... Buyer enablement aids marketers’ decisions, but not all information types have the same impact. Marketers are polarized, with skeptical buyers engaging less with content. This research helps product leaders understand marketing buyers and create content they will find trustworthy and resonant. Data S ...

Analyst(s):   Isoke Mitchell   |   Mark Stanyer
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Research Feb 2025
... Access Research Already a Gartner client? Defaulting to familiar sales methodologies without thorough evaluation can lead to underperformance and missed growth opportunities. This research offers CSOs a systematic approach to evaluate and shortlist methodologies, ensuring they select strategies that a ...

Analyst(s):   Shiela Rahimian   |   Bill Yetman
Premium Research Feb 2025
... Customer service and support leaders often set performance targets based on external benchmarks, overlooking the specific needs of their own customers and organization. This research provides recommendations on how to set precise internal targets that contribute to achieving business objectives. Over ...

Analyst(s):   Daniel O'Sullivan   |   Deborah Alvord
Research Mar 2025
... Access Research Already a Gartner client? CSPs’ revenue management approaches are being shaped by monetization and growth challenges, architectural considerations, efficiency and automation requirements, and network strategies. CSP CIOs should partner with RM&M suppliers who can help them deal with mu ...

Analyst(s):   Peter Kjeldsen   |   Amresh Nandan
Premium Research Aug 2024
... Gartner First Takes Fresh insights on emerging trends This research identifies the most prominent payer GenAI-enabled use cases and scores each based on its respective business value and feasibility. Healthcare payer CIOs can use this research to guide strategic conversations and prioritize investment ...

Analyst(s):   Healthcare and Life Sciences Research Team
Premium Research Feb 2025
... Real-time transportation visibility continues to be a key priority for shippers, logistics providers and their customers. Supply chain technology leaders can use this research to evaluate RTTVP vendors across a set of critical capabilities and use cases. Overview What You Need to Know Analysis FourKites ...

Analyst(s):   Nathan Lease   |   Oscar Sanchez Duran   |   Carly West
Research Nov 2024
... Access Research Already a Gartner client? When looking for cloud ERP services, enterprises often struggle to select providers that can meet their unique business needs. Sourcing, procurement and vendor management leaders can use this research to choose providers based on their critical capabilities in ...

Analyst(s):   Shubham Rathore   |   Greg Leiter   |   Irada Veliyeva   |   Irmina Melarkode   |   Alan Stanley   |   Danny Kreidy
Research Jul 2024
... Gartner client? Cyber-risk management, now a top concern for executives and regulators, utilizes multiple methods and techniques to support governance, risk management and compliance. Security and risk management leaders can use this Hype Cycle to evaluate solutions and inform appropriate adoption decisions ...

Analyst(s):   Michael Kranawetter   |   Jie Zhang   |   Pedro Pablo Perea de Duenas
Research Mar 2024
... Gartner client? Just stopping by? The edge computing trend continues to grow rapidly, but diversity in use cases slows the maturity of the marketplace for edge computing solutions. I&O leaders can use this Market Guide to understand the variety of edge computing solutions and the direction of this evolving ...

Analyst(s):   Eric Goodness   |   Thomas Bittman   |   Tony Harvey   |   Scot Kim   |   Mohini Dukes   |   Tim Zimmerman   |   Sandeep Unni   |   Jeffrey Hewitt   |   Sylvain Fabre
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