... As content operations technology and AI proliferate across the martech stack, digital marketing leaders are struggling to manage their metadata effectively. They can navigate this complexity by developing a metadata strategy with a crawl, walk, run approach focused on use cases and business goals. Mo ...
Analyst(s): Matt Wakeman | Rene Cizio
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... CSCOs must secure quick wins to build credibility, but not all wins are worth chasing. The wrong moves waste time or fail to deliver real impact. This research provides you with tools to identify, prioritize and execute wins that drive business value fast. Action Name Gartner Research ...
... Future supply chains are shaped by many drivers, including geopolitical dynamics, AI advancements, increased ESG regulations, talent scarcity and data control. CSCOs can get future-ready by prioritizing capabilities that support the delivery of their desired competitive characteristics. Gartner Resea ...
... productivity. Heads of enterprise architecture must prioritize reducing technical debt that impedes CIO objectives, and enable stakeholders to remediate it. Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Retail CIOs rank improving customer experience, acquiring new customers and increasing revenue from existing customers as critical outcomes of their enterprises’ digital technology investments. Product leaders should align product roadmaps and go-to-market str ...
... This infographic identifies 45 security-related technologies being adopted by global enterprises, and maps them according to adoption phase, deployment risk and enterprise value. Security and risk management leaders can use this infographic to compare their technology investments with their peers’. O ...
... Generative AI provides opportunities to innovate critical go-to-market activities, including messaging development. Product marketing leaders must understand when and how to leverage generative AI to support messaging, depending on the use cases and communication goals. More Detail Gartner Recommended ...
Analyst(s): Robert Benitez | Alan Antin | Molly Beams
... In 2025, institutions are building financial resilience while seeking to improve the student experience through investment in technologies, such as AI and cloud. Higher education CIOs can use this presentation to manage the impact of business and technology trends on their strategic priorities. Overv ...
... The capabilities of digital tools used by buyers continue to advance, with buyers increasingly delegating purchase activities or decisions to technologies with entirely different needs to human buyers. CSOs must prepare their teams to engage with both human and machine stakeholders to stay competiti ...