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Premium Research May 2024
... To achieve predictable and scalable sales, messaging must be focused specifically on the buyers you are choosing to target. This video introduces the relationships between segmentation, buyer persona types and buying stages that tech CEOs need to understand to create more relevant messaging. Gartner ...

Analyst(s):   Erin Lloyd Gordon   |   Mark Wesker
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Research Jul 2024
... Access Research Already a Gartner client? CDAOs must forge an enduring vision of data, analytics and AI success that inspires a common purpose under their leadership. This research will help craft a clear and purposeful vision statement that inspires data and analytics teams to deliver impactful value ...

Analyst(s):   Saul Judah   |   Alan D. Duncan
Premium Research Nov 2024
... PMOs are increasingly moving toward a product model, but projects aren’t going away. The steps outlined in this research will help PMO leaders to define contextualized common practices, create a unified view of all work and alignment, and establish a culture that fosters multimethod behaviors. Overvi ...

Analyst(s):   Kevin Rose   |   Peter Clegg
Premium Research Jun 2024
... Most finance organizations lack the skills and technological maturity to activate value from AI beyond in-app productivity gains. As AI hype turns to disillusionment, tech providers can unlock value and drive retention by including finance-specific upskilling programs with their product offering. Session ...

Analyst(s):   Mark D. McDonald   |   Garrett Astler
Premium Research Aug 2024
... pricing, affecting digitalization, ecosystem management and markets. Use this infographic to identify the path and extent of impacts of water on your industry and business ecosystem. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Bettina Tratz-Ryan   |   David Sugden   |   Sarah Watt   |   Marta Muñoz   |   Lauren Wheatley
Premium Research Jan 2025
... growing revenue through customer experience excellence and increased human capital effectiveness, even as new risks and regulations loom over the industry. Product leaders can help retail bank CIOs achieve these goals by addressing the six trends in this research. Overview What You Need to Know Gartner ...

Analyst(s):   Chris Regan   |   Priyanka Shukla   |   Debbie Buckland   |   Pete Redshaw   |   Peter Ryan   |   Jeff Casey   |   Vatsal Sharma
Premium Research Aug 2024
... Gartner First Takes Fresh insights on emerging trends This comparison plots 16 of the most prominent use cases for generative AI in human and social services against value and feasibility. CIOs in human and social services can use this to start strategic conversations with stakeholders and suppliers ...

Analyst(s):   Dean Lacheca   |   Ben Kaner   |   Roland Rivera
Premium Research Mar 2025
... Security and risk management leaders face resource constraints while managing multiple initiatives. Gartner has identified eight key cybersecurity projects to prioritize in 2025, providing strategic guidance to ensure these projects are completed within a 12-month time frame. Overview Introduction Anal ...

Analyst(s):   Andrew Walls   |   Will Candrick   |   Katell Thielemann   |   Lisa Neubauer   |   Elizabeth Davis   |   Dale Koeppen   |   Fadeen Davis   |   Craig Porter   |   Joerg Fritsch   |   Niyati Daftary   |   Wayne Hankins   |   Julia Palmer
Premium Research Dec 2024
... Relentless technological and business disruption test the limits of security programs and team performance. Security and risk management leaders must enable business value and double down on embedding organizational, personal and team resilience to prove security program effectiveness in 2025. Overvi ...

Analyst(s):   Alex Michaels   |   Anson Chen   |   Felix Gaehtgens   |   Manuel Acosta   |   Richard Addiscott   |   Joerg Fritsch   |   Oscar Isaka   |   John Watts   |   Will Candrick   |   Chiara Girardi   |   Jeremy D'Hoinne   |   Tom Scholtz
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