... Many organizations pursue risky customer experience “wins,” instead of following the safer strategy of avoiding CX failures. Enterprise application leaders should make sure to avoid three common failures, including misunderstanding customers, copying others’ CX and trying to delight customers. Overvi ...
Analyst(s): Michael Chiu
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Analyst(s): Soyeb Barot | Frank Buytendijk | Philip Walsh | Deepak Seth
... Access Research Already a Gartner client? Midsize enterprise CEOs are shifting their focus toward top-line growth, looking to technologies like AI to create new opportunities. They are recognizing the importance of foundational technology, which creates an opportunity that CIOs must seize to shore up ...
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