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Research Apr 2025
... focus on cloud, mainframes continue to support many critical workloads. I&O leaders can use this research to adopt a strategy for modernizing their mainframe environments, crucial for organizations committed to the mainframe in the long term. Overview Introduction Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Dennis Smith
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Premium Research Dec 2024
... messaging strategy across various users in go-to-market teams. Develop and deploy a messaging playbook as a vital tool for enabling the whole organization to maintain a consistent narrative for each of the offerings in customer-facing engagements. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Alan Antin
Research Feb 2024
... Access Research Already a Gartner client? Just stopping by? Gartner believes the GenAI potential for cybersecurity is massive, but there are risks to getting the desired returns. Generative augmentations are purpose-built to improve knowledge worker productivity, address the cybersecurity skills shortage ...

Analyst(s):   Frank Marsala
Premium Research Apr 2024
... catering to many prospect and customer audiences. Use this research to boost your content strategy by atomizing content for personalization and amplification with generative AI for improved demand generation. Overview Introduction Analysis Gartner Recommended Reading Note 1: High-Quality Deal Definition ...

Analyst(s):   Isoke Mitchell
Premium Research Apr 2024
... organizations expand use of public cloud IaaS and PaaS services, it’s crucial not to overlook resiliency, critical backup and recovery capabilities. This research provides guidance for I&O technical professionals on backup and recovery considerations for single-cloud and multicloud environments. Overview Problem ...

Analyst(s):   Fintan Quinn
Premium Research May 2024
... CMOs struggle to operationalize fact-based ICPs critical for go-to-market success. Ensure that ICPs are utilized for use cases in marketing, sales and SDR teams by cascading ICP insights, coaching stakeholders, and validating the target audience as part of win/loss analysis. Data Snapshot Data Insights ...

Analyst(s):   Alan Antin
Premium Research Jan 2024
... leverage GenAI. This tool provides a fully customizable, ready-to-use framework, offering a quick way for your team to brainstorm, score and rank potential GenAI uses. Overview What It Is Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tess Frenzel
Premium Research Jul 2024
... sales responsibilities to free up their time to focus on other areas of the business. For an effective first sales hire, startup tech CEOs need to set clear objectives, choose the right hiring channel and prepare for onboarding from Day 1. Overview Introduction Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Warren Johnstone
Research Jul 2024
... Access Research Already a Gartner client? Demand for enterprise public cloud services is being driven by IT modernization and digital transformation. SaaS and IaaS are the largest segments, with market size of $178.1 billion and $139.9 billion, respectively, while baPaaS and adPaaS are leading in growth ...

Analyst(s):   Sheetal Duggal
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