... pillars of CX management: understand customers; set CX strategy and coordinate across the enterprise. Application leaders must identify CX use cases for GenAI that create the most customer and organizational value, while mitigating risks. Gartner Research ...
Analyst(s): Don Scheibenreif
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... customer advocacy programs, focusing heavily on new customer acquisition. This research offers strategies CMOs can adopt to leverage customer advocacy for business growth throughout the customer journey. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... The challenge of telling a more compelling business value of IT story is ubiquitous. MSE CIOs should learn how to create a more compelling value of IT message for executive and board-level leadership teams by focusing on three things. Overview Gartner Research ...
... Benchmarking for healthcare provider supply chains is challenging work. This video highlights some of the insights from our benchmarking program across end-to-end supply chain costs, the cost of supply chain operations, and span of control. Gartner Recommended Reading Gartner Research ...
... banking leaders can use this research to better understand the behaviors and preferences of this customer segment and uncover valuable opportunities for mutual benefits. Overview Data Insights Gartner Recommended Reading Gartner Research ...
... Early adopters of generative AI developer tools are missing the chance for bigger productivity gains by focusing mainly on coding and testing. Software engineering leaders should also use GenAI tools to improve developer satisfaction, collaboration and flow, to maximize gains. Contributors Gartner Research ...
... Higher education faces many opportunities for transformation as multiple drivers of change continue to emerge. Higher education CIOs can use this vision of the future to review sector changes and challenge stakeholders to evaluate future institutional impacts, actions and value proposition. Gartner Research ...
... pessimism will continue to adversely impact technology sellers and pipeline attainment in 2H24. Product leaders can download the attached presentation for a summary of current trends impacting technology selling and recommendations to support sales productivity. Gartner Research ...
... Buyers exhibit strong preference for vendors who have clear, unified and differentiated messaging. This video shows five steps that startup tech CEOs should use when developing messaging to improve buyer engagement and promote differentiated value to potential customers. Gartner Recommended Reading ...