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Research Sep 2024
... landscape. By 2027, 40% of broad portfolio security providers will contain ASCA features, up from less than 5% today. Investment Implications What to Watch For Gartner Research ...

Analyst(s):   Frank Marsala
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Premium Research Sep 2024
... Demonstrating effective use of field marketing budget through data-driven measurement and metrics can secure the right level of investment for product marketers. This research outlines how to define and optimize field marketing metrics to improve regional performance. Overview Introduction Analysis ...

Analyst(s):   Susan Graeme
Premium Research Aug 2024
... longstanding NHS-wide staff movement challenges with an innovative, decentralized digital identity mobile app and service based on privacy and trust. CIOs for healthcare providers should use this research to address similar staff movement challenges. Case Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Barry Runyon
Premium Research Aug 2024
... to reliability. This video helps I&O leaders understand how service-level indicators and objectives focused on customer experience set the foundation for effective site reliability engineering (SRE). Gartner Recommended Reading Gartner Recommended Reading (Required Gartner Research ...

Analyst(s):   George Spafford
Premium Research Aug 2024
... most important budget outcomes and identify specific challenge areas they can focus on improving. Overview About the Tool and Its Results Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Josh Raymond
Premium Research Oct 2024
... B2B CMOs often fail to account for diverse buying groups when developing messaging and content, which decreases demand generation effectiveness. This research shows how to create content that speaks to the shared challenges of buyers and drives conversion along the B2B buying journey. Overview Introduction ...

Analyst(s):   Halle Stern
Premium Research Feb 2024
... The complexity of buying centers for digital twins in smart cities inhibits product managers from identifying the customers and understanding their problems. They should segment and scale their opportunities by aligning the offerings to targeted customer segments and their expected outcomes. Overview ...

Analyst(s):   Milly Xiang
Premium Research Feb 2024
... quarter of 2023 witnessed a decline in the overall IT labor market sentiments around pay expectations and active job seeking, with an upward shift in employees’ intent to stay. CIOs can explore IT labor market trends by examining key data points for talent attraction and retention. Gartner Research ...

Analyst(s):   Chitrangana Kandpal
Premium Research Feb 2024
... The majority of enterprises continue to show a preference for buying IaaS and PaaS services from multiple cloud providers. Product leaders must ensure they understand the potential risks and rewards of supporting multicloud within their product strategy. Data Snapshot Data Insights What You Need to Know ...

Analyst(s):   Michael Warrilow
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