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Premium Research Jul 2024
... are using diverse channels, content and CTAs for high-performance lead generation. This research provides tech operating partners with tech marketing insights to guide selection of the most effective channels and content and increase the sales pipeline for their large PortCos. Overview Analysis Gartner ...

Analyst(s):   Viharika Peddi   |   Michele Buckley
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Premium Research Aug 2024
... generative AI to create business value. This research shows CIOs how to maintain this audience’s interest and support for GenAI investments by aligning around realistic expectations for what’s possible with the technology. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Brian Prentice   |   Tina Nunno
Premium Research Nov 2024
... Containers and Kubernetes are well-suited for edge computing architecture because they provide a consistent environment in which applications run from development to production. This research helps I&O technical professionals plan initiatives for deploying containers and Kubernetes at the edge. Overview ...

Analyst(s):   Bhuvie Chhabra   |   Tony Iams
Premium Research Jan 2025
... to form a dominant international software and cloud reseller. The research identifies key considerations for heads of IT sourcing, procurement and vendor management to navigate in preparation for the acquisition. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Stephen White   |   Dawn Singer
Research Dec 2024
... Access Research Already a Gartner client? Commercial teams’ demand for actionable insights can seem insatiable to sales operations leaders responsible for building an analytics function. Apply this framework to design sales analytics capabilities that will improve sales decision making and help drive ...

Analyst(s):   Steve Rietberg   |   Nate Eisinger
Premium Research Mar 2024
... PowerPoint presentation to communicate to key stakeholders their desired ERM role, its benefits and their overall objectivity. When to Use Directions for Use Gartner Research ...

Analyst(s):   Tim Berichon
Premium Research Apr 2024
... increasingly rely on digital tools to meet the enterprise’s demand for decision support. To create more digital tools, FP&A needs a dedicated role to oversee their technology roadmap, execution and maintenance: the finance product manager modeled after IT’s digital product manager. Overview Conclusion Contributors ...

Analyst(s):   Brian Stickles
Premium Research Apr 2024
... Sales development reps’ often-limited experience participating in account-based marketing programs creates a need for structured coaching on strategy and tactics. Product marketers must enable SDRs by providing training, data and adjusted performance metrics to reflect desired ABM outcomes. Overview ...

Analyst(s):   Chris Chandler
Research Apr 2024
... market remains vulnerable due to a potential inventory build and PC price increases that could delay a recovery. Investment Implications What to Watch For Gartner Research ...

Analyst(s):   Tim Mahon
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