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Premium Research Apr 2024
... to prove marketing impact. Despite data challenges, using available data to craft impactful stories should not be overlooked as a critical component for product marketers to prove the ROI of marketing. Data Snapshot Data Insights What You Need to Do Gartner Recommended Reading Gartner Research ...

Analyst(s):   Amy Jenkins
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Research Apr 2024
... build credibility and ultimately win sales deals. This research will help product leaders learn how to effectively collaborate with new retail buyers for market success. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jonathan Kutner
Research Sep 2024
... Access Research Already a Gartner client? Customers tend to underutilize AI bots for service and support. This research highlights two ways customer service and support leaders can increase bot engagement: greet customers in a way that anticipates their needs and remove barriers to customers’ expression ...

Analyst(s):   Ian Elliott
Premium Research Sep 2024
... An inclusive environment is crucial for unlocking the full potential of employees. However, seemingly small actions can collectively and progressively marginalize women employees. Executive leaders can use this research to confront such behaviors, break harmful habits and provide robust support. Overview ...

Analyst(s):   Christie Struckman
Research Sep 2024
... cybersecurity risk being higher on executives’ agendas these days, cybersecurity leaders still struggle to make a clear and defensible business case for investing in a security program. This research offers a method to translate the benefits of cybersecurity into business terminology. Overview Introduction ...

Analyst(s):   Tom Scholtz
Research Aug 2024
... account reconciliation process in its entirety. This tool helps conduct a health assessment to mitigate financial reporting risks. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jeffrin Francis
Research Aug 2024
... billion, growing 15% YoY. IT service management platforms had the largest share (76.2%), followed by IT asset management and software asset management (20.1%). ServiceNow, BMC and Atlassian are the largest vendors, with a combined 57.2% share. Investment Implications What to Watch For Gartner Research ...

Analyst(s):   Kumar Dhir
Research Oct 2024
... Access Research Already a Gartner client? CISOs risk organizing their security function inefficiently by searching for a one-size-fits-all model, which may not reflect the organization’s evolving security needs and practices. This research will help them design the “best-fit” security organization tailored ...

Analyst(s):   Tom Scholtz
Research Oct 2024
... with an overview of vendors offering improved content relevance, check-in processes and event selection insights. Investment Implications What to Watch For Gartner Research ...

Analyst(s):   Kumar Dhir
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