... Growing regional demand is a priority for marketers, but lack of knowledge of regional buyer preferences hampers engagement efforts. This research helps product marketers identify regional differentiators and align content and advocacy opportunities to local buyer needs, enabling regional growth. Overview ...
Analyst(s): Kip Martin | Susan Graeme
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... many twists and turns, encompassing tech shifts, resource allocation, adaptive planning, key growth bets and pivots. Tech CEOs need distinct strategies for each company stage to thrive amid tech evolution and drive growth. Overview Introduction Analysis Gartner Research ...
... Stakeholder pressure for supply chain sustainability is mounting. CSCOs can use this research to meet sustainability targets and benefit from increased revenue and market share by overcoming enterprise knowledge gaps, high upfront costs, mixed signals from customers and partner barriers. Overview Introduction ...
... Access Research Already a Gartner client? Transportation technology buyers are planning to increase consulting spending for digital business initiatives. Product leaders who can demonstrate a track record of ROI and good knowledge of transportation needs are more likely to get business. Overview Data ...
... prefer to deploy cloud computing anywhere. This research helps tech services leaders build services on distributed cloud to meet increasing demands for data residency, latency reduction, application modernization and distributed AI workloads. Overview Strategic Planning Assumptions Analysis Conclusion ...
... specific, realistic requirements on confidentiality and quality in outside counsel guidelines. Plus, pilot new billing arrangements — and use requests for proposal and active matter management to ask open questions. Gartner Recommended Reading Gartner Research ...
... Chief audit executives often misjudge the criteria their audit committees prioritize for evaluations, underestimating business value and overestimating feedback importance. CAEs can use this research to align their strategies with audit committees’ priorities and gain their buy-in and support. Data Snapshot ...
... Supply chain leaders responsible for strategy often struggle to demonstrate value from their network design initiatives. This research defines the four pillars and details the final two pillars — i.e., the analyze and closeout steps — of a successful network design initiative. Overview Introduction ...
... leaders can use this tool to better understand the shopping behaviors and decision-making processes of their target consumers. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...