... Access Research Already a Gartner client? Product leaders targeting banking and investment services must hone their offerings and messaging to align with buyer outcomes. Gartner’s insights on customer needs, growth opportunities and buyer behavior all support product planning and go-to-market strategy ...
Analyst(s): Debbie Buckland | Jeff Casey
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... Cybersecurity leaders must enable digital and autonomous business growth while managing risk with precision. This research will help leaders strengthen their influence, build resilience and enhance agility as they develop their 2026-2027 cybersecurity plan. Overview Recommended Actions Gartner Recommen ...
Analyst(s): Tom Scholtz | Lampis Alevizos | Fadeen Davis
... Measuring and proving the value of advertising investments is more challenging as CMOs face increasing complexity, technological disruption, data privacy concerns, and shifting consumer behavior. Use this framework to guide critical media investment decisions aligned with growth and marketing goals. ...
Analyst(s): Andrew Frank | Greg Carlucci | Jessica Dervyn
... Access Insights Already a Gartner client? Recent innovations in financial planning software, such as embedded AI and machine learning, empower FP&A leaders with data integration, scenario modeling, and near-real-time insights. Leverage this research to evaluate planning solution capabilities and ident ...
Analyst(s): Sid Sahoo | Regina Crowder | Mike Lashinsky
... Access Insights Already a Gartner client? Revenue action orchestration is an emerging category of technology vendors that embed AI into the workflow of quota-carrying teams. Sales operations leaders should use this research to compare the capabilities of RAO vendors across four use cases: acquire new ...
Analyst(s): Steve Rietberg | Alyssa Cruz | Dan Gottlieb
... leadership investments that drive business performance and deliver key talent outcomes. The data and insights in this research can help CHROs make the case for investing in targeted leadership development. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gartner Insights ...
... AI’s rapid ascension is making an impact in sales but also creating uncertainty. To successfully lead in the AI era, chief sales officers must effectively leverage AI technologies to improve productivity, transform their GTM processes to meet buyer preferences, and invest in their people — specifica ...
... Access Research Already a Gartner client? Despite the rise in interest, there are some significant gaps in machine IAM in most organizations. As AI agents proliferate, managing their access becomes critical. Investors should expect a big push by vendors in this space, as additional acquisitions are li ...
... Access Research Already a Gartner client? Even after infrastructure technical debt remediation plans are approved and funded, unforeseen changes can hinder their implementation. Heads of I&O should plan contingency strategies that quickly reprioritize risks and mobilize actions to minimize disruptions ...