... Access Research Already a Gartner client? To increase market share, it’s important for CSOs to integrate competitive intelligence into sales strategies. CSOs should leverage internal and external data sources to stay informed about market dynamics, anticipate competitor moves and tailor their sales strategies ...
Analyst(s): Robert Lesser | Dave Egloff
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... Implementing marketing automation for B2B applications can be complex, and having the right marketing and sales processes and organization structure is critical. Tech CEOs can use these top practices to ensure successful marketing automation strategy implementation to meet business objectives. Overview ...
... decisions inadvertently have a negative impact on sellers. This research will help CSOs prioritize right decisions by establishing a support system for ongoing data synthesis. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Innovation is crucial to business success, but it often fails because of misaligned expectations. Executive leaders need to understand and manage the context for innovation in their organization to make sure that the ability to innovate matches the ambition. ...
... Organizations are setting ambitious ESG goals for their IT departments and are tasking technical professionals with implementing sustainability into IT infrastructure. This research will help I&O technical professionals understand, promote and incorporate sustainability into their work. Overview Strategic ...
... and technological strengths and limitations are often underutilized. This research helps CIOs uncover opportunities for technical innovation by involving I&O leaders in the formation of IT modernization strategies. Overview Introduction Analysis Contributors Gartner Recommended Reading Gartner Research ...
... As executive leadership increasingly pushes for greater revenue from their supply chains, CSCOs can shift the supply chain’s role from cost center to revenue generator by focusing their organizations on building two types of services: customer enablement services and SCaaS. What You Need to Know Analysis ...
... Access Research Already a Gartner client? TI leaders require external partnerships to fill skills and capabilities gaps for innovation initiatives, but these collaborations sometimes fail to deliver results due to unclear goals and compatibility issues. This research will help TI leaders build mutually ...
... value, scale and speed that digital business demands. This research shows D&A leaders how to use adaptive governance to contextualize governance styles for differing business scenarios. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Gartner Research ...