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Premium Research Jul 2024
... Data and analytics leaders can use this research to design an AI governance operating model for their organization’s business objectives. This model should connect with other governance bodies and extend existing governance models to AI-specific considerations of trust, transparency and diversity. Overview ...

Analyst(s):   Svetlana Sicular   |   Saul Judah
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Premium Research Sep 2024
... some are more utilized than others. This research presents the current usage of these metrics, differences by business model, and offers suggestions for optimizing metric selection and implementation. Overview Strategic Planning Assumptions Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   J.J. Moncus   |   Christopher Sladdin
Research Oct 2024
... Access Research Already a Gartner client? To increase market share, it’s important for CSOs to integrate competitive intelligence into sales strategies. CSOs should leverage internal and external data sources to stay informed about market dynamics, anticipate competitor moves and tailor their sales strategies ...

Analyst(s):   Robert Lesser   |   Dave Egloff
Premium Research Oct 2024
... Implementing marketing automation for B2B applications can be complex, and having the right marketing and sales processes and organization structure is critical. Tech CEOs can use these top practices to ensure successful marketing automation strategy implementation to meet business objectives. Overview ...

Analyst(s):   Amy Jenkins   |   Julian Poulter
Research Sep 2024
... decisions inadvertently have a negative impact on sellers. This research will help CSOs prioritize right decisions by establishing a support system for ongoing data synthesis. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tyler Huguley   |   Sandhya Mahadevan
Research Aug 2024
... Access Research Already a Gartner client? Innovation is crucial to business success, but it often fails because of misaligned expectations. Executive leaders need to understand and manage the context for innovation in their organization to make sure that the ability to innovate matches the ambition. ...

Analyst(s):   Owen Chen   |   Peter Skyttegaard
Premium Research Jul 2024
... Organizations are setting ambitious ESG goals for their IT departments and are tasking technical professionals with implementing sustainability into IT infrastructure. This research will help I&O technical professionals understand, promote and incorporate sustainability into their work. Overview Strategic ...

Analyst(s):   Autumn Stanish   |   Harry Collinge
Research Sep 2024
... and technological strengths and limitations are often underutilized. This research helps CIOs uncover opportunities for technical innovation by involving I&O leaders in the formation of IT modernization strategies. Overview Introduction Analysis Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Albert Gauthier   |   Mike Cisek
Premium Research Jun 2024
... As executive leadership increasingly pushes for greater revenue from their supply chains, CSCOs can shift the supply chain’s role from cost center to revenue generator by focusing their organizations on building two types of services: customer enablement services and SCaaS. What You Need to Know Analysis ...

Analyst(s):   Michael Dominy   |   Bailey Herring
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