... in managing buyer engagement across multiple channels. CMOs can learn from how Sanofi developed a global content operations model and built the case for omnichannel engagement with sales to increase operational efficiency. Gartner Research ...
Analyst(s): Martin DeWitt | Sharon Cantor Ceurvorst
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... Despite improvements in identifying suppliers’ financial credit risks, early detection and financial distress management remains challenging for procurement teams. This research provides procurement leaders guidance on effectively managing suppliers’ financial health risks. Overview Introduction Analysis ...
... still need to support mission-critical legacy technologies and systems. Finding people for this task is increasingly difficult. Software engineering leaders must get more creative to attract and retain developers for their legacy environments. Overview Introduction Analysis Gartner Recommended Reading ...
... Gartner’s HypeCycle Builder is a tool that enables CIOs and IT leaders to build enterprise-specific technology roadmaps and situational analyses. The Tool provides the capability to search and filter all the innovation profiles and create custom HypeCyclesfor business and IT initiatives. When to Use ...
Analyst(s): Frances Karamouzis | Jan-Martin Lowendahl | Felix Gaehtgens
... AI boards transcend the multidisciplinary challenges to drive value and reduce risk. For some, an AI board is a short-term fix to orchestrate use cases. For others, it is part of a recalibrated operating model. Regardless, AI leaders should leverage an AI board to accelerate return on investment. More ...
Analyst(s): JC Martel | Lydia Clougherty Jones | Frances Karamouzis
... CIOs in China are facing a range of emerging factors and evolving demands. To prepare for volatility, they must drive collaborations between application teams, infrastructure teams and platform engineering; redesign for resilience; and ensure optimal platform balance when developing applications. Overview ...
... that may risk strategic misalignment. This research helps them to earn the right to say no by using business architecture for strategic alignment, equipping teams with tools for informed decisions, and fostering stakeholder trust and credibility. Overview Introduction Analysis Gartner Recommended Reading ...
Analyst(s): James Boyle | Casey Buckley | Lucas Kobat
... messaging. To improve the customer experience and increase deal size, B2B CMOs must drive go-to-market strategies for target customer segments through unified product positioning and accountability for segment-level outcomes. Overview Introduction Analysis Contributors Gartner Recommended Reading Gartner Research ...
Analyst(s): Martin DeWitt | Sharon Cantor Ceurvorst | Hayden Norris
... models in the automotive industry. The ability to analyze data and make better decisions will lead to new services that improve lives and make cities more livable and mobility more efficient. Analysis What You Need to Know The HypeCycle The Priority Matrix Off the HypeCycle On the Rise Autonomous Trucks ...